Brandwave

Bruce vs Quick-Step:Which is searched more?

Bruce and Quick-Step do not both have a measured month among parquet flooring brands worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search among parquet flooring brands worldwide in September 2026Which is more popular in search, Bruce or Quick-Step?
Bruce16.6%2.4K searches
vs
Quick-Step—Not measured this month

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Which is more popular in search, Bruce or Quick-Step?

Compare the parquet flooring brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bruce and Quick-Step among parquet flooring brands worldwide, by month

Share of Search by month for Bruce, Quick-Step. The figures are in the table below the chart.

View monthly share of search table
MonthKarndeanBruceQuick-Step
Oct 202590.5%9.5%—
Nov 202590.2%9.8%—
Dec 202590.3%9.7%—
Jan 202691.9%8.1%—
Feb 202690.2%9.8%—
Mar 202690.5%9.5%—
Apr 202688.6%11.4%—
May 202683.6%16.4%—
Jun 202683.6%16.4%—
Jul 202677.1%22.9%—
Aug 202680.4%19.6%—
Sep 202683.4%16.6%—

How has the Bruce and Quick-Step comparison changed over the last 12 months?

  • Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide moved from 9.5% to 16.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for parquet flooring brands worldwide in September 2026?

  1. In September 2026, Bruce lost estimated Share of Search among parquet flooring brands worldwide, from 19.6% to 16.6%.

Other head-to-heads among parquet flooring brands

How each brand is measured

Brandwave collects information about searches that people make online using Bruce’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bruce

1 branded search term

  • bruce anchor

Quick-Step

3 branded search terms

  • quickstep flooring
  • quickstep parquet
  • quickstep vinyl

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.