Brandwave

How popular isPilot in search?

In September 2026, there were an estimated 135K branded searches for Pilot worldwide which is up 22.7% over the last 12 months. Pilot holds 12.1% estimated Share of Search among stationery worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC44.9%
  2. Moleskine18%
  3. Sharpie14.8%
  4. Pilot12.1%
  5. Staedtler6.6%
  6. Paper Mate3.6%
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Where does Pilot compete?

Pilot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stationery4th of 612.1%Shown below
Pens2nd of 624.5%Show ranking

Which stationery compete with Pilot?

Pilot against stationery worldwide, by month

Share of Search by month for BIC, Moleskine, Sharpie, Pilot, Staedtler, Paper Mate. The figures are in the table below the chart.

View monthly share of search table
MonthBICMoleskineSharpiePilotStaedtlerPaper Mate
Oct 202544.4%18.7%15.3%10.2%8.4%3.1%
Nov 202543.2%22.2%14.9%9.9%6.7%3%
Dec 202541.4%25.8%14.2%9.4%6.3%2.8%
Jan 202643%21.5%14.4%9.6%7.9%3.5%
Feb 202643.9%17.6%14.4%11.8%7.9%4.3%
Mar 202645%15.5%18.9%10.4%7%3.1%
Apr 202647.3%16.3%16.3%10.9%6%3.3%
May 202643.8%17.6%17.6%11.7%6.4%2.9%
Jun 202644.7%18.3%15%12.2%6.7%3%
Jul 202643.2%17.7%14.5%14.5%6.5%3.6%
Aug 202644.6%17.8%14.6%12%6.6%4.4%
Sep 202644.9%18%14.8%12.1%6.6%3.6%

  1. 1.BIC

    44.9%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Moleskine

    18%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Sharpie

    14.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Pilot

    12.1%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Staedtler

    6.6%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Paper Mate

    3.6%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare search popularity between Pilot and its closest rivals

Every comparison with Pilot

How has branded search demand for Pilot changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide rose from 110K to 135K.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among stationery worldwide increased from 10.2% to 12.1%.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among stationery worldwide peaked at 14.5% in July 2026 and was lowest at 9.4% in December 2025.

How did search popularity change for stationery worldwide in September 2026?

  1. In September 2026, Paper Mate lost estimated Share of Search among stationery worldwide, from 4.4% to 3.6%.

  2. Estimated monthly branded searches for Pilot worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  3. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pilot pen

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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