Brandwave

How popular isPillsbury in search?

In September 2026, there were an estimated 9.9K branded searches for Pillsbury worldwide which is down 18.2% over the last 12 months. Pillsbury holds 0.37% estimated Share of Search among baking mixes worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Green's69.7%
  2. Dr. Oetker12.1%
  3. King Arthur12.1%
  4. Betty Crocker5.1%
  5. Duncan Hines0.68%
  6. Pillsbury0.37%
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Where does Pillsbury compete?

Pillsbury is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking mixes6th of 60.37%Shown below
Pizza Dough brands3rd of 31.7%Show ranking
Bread Flour brands3rd of 51.8%Show ranking

Which baking mixes compete with Pillsbury?

Pillsbury against baking mixes worldwide, by month

Share of Search by month for Green's, Dr. Oetker, King Arthur, Betty Crocker, Pillsbury. The figures are in the table below the chart.

View monthly share of search table
MonthGreen'sDr. OetkerKing ArthurBetty CrockerDuncan HinesPillsbury
Oct 202561.8%15.3%16%5.5%0.91%0.49%
Nov 202561%14.6%17.6%5.5%0.9%0.4%
Dec 202560.1%17%15.1%6.6%0.72%0.48%
Jan 202662.5%12.7%17%6.8%0.75%0.33%
Feb 202665.3%13.2%14.5%5.8%0.78%0.35%
Mar 202666.8%13.1%14.2%4.9%0.66%0.29%
Apr 202665.8%13.3%13.9%5.9%0.79%0.35%
May 202664.3%13%16%5.7%0.63%0.28%
Jun 202668.4%11.8%13.9%5%0.67%0.3%
Jul 202667.6%11.7%13.7%6%0.66%0.3%
Aug 202668.6%11.4%13.9%5%0.82%0.3%
Sep 202669.7%12.1%12.1%5.1%0.68%0.37%

  1. 1.Green's

    69.7%

    Held 1st. 1.8M estimated branded searches, -0.22% vs prior month. Share +1.1 points.

  2. 2.Dr. Oetker

    12.1%

    Moved from 3rd to 2nd. 320K estimated branded searches, +4.4% vs prior month. Share +0.7 points.

  3. 3.King Arthur

    12.1%

    Moved from 2nd to 3rd. 320K estimated branded searches, -14.7% vs prior month. Share -1.8 points.

  4. 4.Betty Crocker

    5.1%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Duncan Hines

    0.68%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Pillsbury

    0.37%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Pillsbury and its closest rivals

Every comparison with Pillsbury

How has branded search demand for Pillsbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pillsbury worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide held steady, from 0.49% to 0.37%.

How did search popularity change for baking mixes worldwide in September 2026?

  1. In September 2026, Dr. Oetker overtook King Arthur to rank 2nd among baking mixes worldwide, with 12.1% estimated Share of Search.

  2. In September 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 68.6% to 69.7%.

  3. In September 2026, King Arthur lost estimated Share of Search among baking mixes worldwide, from 13.9% to 12.1%.

  4. Estimated monthly branded searches for Duncan Hines worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Pillsbury measured?

Brandwave collects information about searches that people make online using Pillsbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pillsbury dough

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How the Brand Demand Index is measured

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