Brandwave

How popular is#paid in search?

In September 2026, there were an estimated 368K branded searches for #paid worldwide which is up 22.3% over the last 12 months. #paid holds 79.1% estimated Share of Search among influencer marketing platforms worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. #paid79.1%
  2. Modash8.9%
  3. HypeAuditor7.1%
  4. Upfluence3.2%
  5. Influencity0.77%
  6. Aspire0.43%
  7. TRIBE0.34%
  8. GRIN0.15%
#paid website (opens in a new tab)

Follow #paid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does #paid compete?

#paid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Influencer marketing platforms1st of 879.1%Shown below
Brand deal platforms1st of 597.8%Show ranking

Which influencer marketing platforms compete with #paid?

#paid against influencer marketing platforms worldwide, by month

Share of Search by month for #paid, Modash, HypeAuditor, Upfluence. The figures are in the table below the chart.

View monthly share of search table
Month#paidModashHypeAuditorUpfluenceInfluencityAspireTRIBEGRIN
Oct 202571.1%7.9%11.7%6.4%1.9%0.44%0.31%0.17%
Nov 202571.4%8%11.7%6.5%1.6%0.45%0.24%0.17%
Dec 202574.1%8.3%10%5.5%1.3%0.45%0.22%0.15%
Jan 202668.6%11.4%11.3%6.3%1.5%0.54%0.23%0.16%
Feb 202670.1%9.6%11.5%6.5%1.3%0.52%0.23%0.17%
Mar 202668.4%11.5%11.2%6.4%1.5%0.58%0.3%0.16%
Apr 202668%11.5%11.2%7.1%1.2%0.57%0.23%0.16%
May 202670.2%11.8%11.5%4.5%1%0.48%0.3%0.17%
Jun 202678.5%8.8%7.1%3.9%0.94%0.39%0.28%0.15%
Jul 202676.9%10.5%6.9%3.8%0.92%0.47%0.27%0.15%
Aug 202679.1%8.9%7.1%3.2%0.77%0.4%0.34%0.15%
Sep 202679.1%8.9%7.1%3.2%0.77%0.43%0.34%0.15%

  1. 1.#paid

    79.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Modash

    8.9%

    Held 2nd. 41.2K estimated branded searches, -0.39% vs prior month. Share 0 points.

  3. 3.HypeAuditor

    7.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Upfluence

    3.2%

    Held 4th. 14.9K estimated branded searches, -1.1% vs prior month. Share 0 points.

  5. 5.Influencity

    0.77%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aspire

    0.43%

    Held 6th. 2K estimated branded searches, +7.5% vs prior month. Share 0 points.

  7. 7.TRIBE

    0.34%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.GRIN

    0.15%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between #paid and its closest rivals

Every comparison with #paid

How has branded search demand for #paid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for #paid worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide increased from 71.1% to 79.1%.
  • Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide peaked at 79.1% in September 2026 and was lowest at 68% in April 2026.

How did search popularity change for influencer marketing platforms worldwide in September 2026?

  1. Upfluence’s estimated Share of Search among influencer marketing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.2% in September 2026.

  2. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Modash worldwide rose 22.8% over 12 measured months, from 33.6K to 41.2K in September 2026.

  4. Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  5. Estimated monthly branded searches for Influencity worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

  6. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How is #paid measured?

Brandwave collects information about searches that people make online using #paid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • #paid

Do you work for #paid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is #paid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free