Brandwave

How popular isOregon in search?

In September 2026, there were an estimated 1.2M branded searches for Oregon worldwide which is up 21.6% over the last 12 months. Oregon holds 30.4% estimated Share of Search among chainsaw bars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oregon30.4%
  2. Stihl26.3%
  3. Husqvarna24.7%
  4. Cannon9.2%
  5. Archer9.1%
  6. ECHO0.37%
Oregon website (opens in a new tab)

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Where does Oregon compete?

Oregon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chainsaw bars1st of 630.4%Shown below
Chainsaw chain brands1st of 630.9%Show ranking
Chainsaw safety gear brands1st of 634.5%Show ranking
Lawn mower blade brands1st of 634.5%Show ranking

Which chainsaw bars compete with Oregon?

Oregon against chainsaw bars worldwide, by month

Share of Search by month for Oregon, Stihl, Husqvarna, Cannon, Archer. The figures are in the table below the chart.

View monthly share of search table
MonthOregonStihlHusqvarnaCannonArcherECHO
Oct 202524.3%26.4%29.3%8.9%10.8%0.36%
Nov 202522.4%30.4%26.8%9.9%9.9%0.49%
Dec 202524.4%31.5%24.1%8.9%10.8%0.29%
Jan 202630.4%26.1%24.7%7.5%11.1%0.2%
Feb 202623.6%28.9%28.3%8.6%10.4%0.23%
Mar 202623.9%29.5%28.8%8.8%8.7%0.29%
Apr 202618.3%28.4%32.9%8.1%12.1%0.32%
May 202622.4%27.6%33.3%8.2%8.2%0.27%
Jun 202624.3%29.9%29.4%7.3%8.9%0.29%
Jul 202627.2%27.5%26.9%8.2%9.9%0.33%
Aug 202630.9%26.6%25.2%7.6%9.3%0.3%
Sep 202630.4%26.3%24.7%9.2%9.1%0.37%

  1. 1.Oregon

    30.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Stihl

    26.3%

    Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share -0.3 points.

  3. 3.Husqvarna

    24.7%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Cannon

    9.2%

    Moved from 5th to 4th. 370K estimated branded searches, +22.1% vs prior month. Share +1.5 points.

  5. 5.Archer

    9.1%

    Moved from 4th to 5th. 369K estimated branded searches, -<0.01% vs prior month. Share -0.2 points.

  6. 6.ECHO

    0.37%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Oregon and its closest rivals

Every comparison with Oregon

How has branded search demand for Oregon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oregon worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Oregon’s estimated Share of Search among chainsaw bars worldwide increased from 24.3% to 30.4%.
  • Across the 12 months ending September 2026, Oregon’s estimated Share of Search among chainsaw bars worldwide peaked at 30.9% in August 2026 and was lowest at 18.3% in April 2026.
  • Across the 12 months ending September 2026, Oregon rose from 3rd to 1st among chainsaw bars worldwide.

How did search popularity change for chainsaw bars worldwide in September 2026?

  1. In September 2026, Cannon overtook Archer to rank 4th among chainsaw bars worldwide, with 9.2% estimated Share of Search.

  2. In September 2026, Oregon lost estimated Share of Search among chainsaw bars worldwide, from 30.9% to 30.4%.

  3. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 29.4% to 24.7% in September 2026.

  4. Stihl’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 29.9% to 26.3% in September 2026.

  5. Estimated monthly branded searches for Archer worldwide fell 18.2% over 12 measured months, from 451K to 369K in September 2026.

How is Oregon measured?

Brandwave collects information about searches that people make online using Oregon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oregon
  • oregon chainsaw
  • oregon tools

Do you work for Oregon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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