Brandwave

How popular isOPI in search?

In September 2026, there were an estimated 135K branded searches for OPI worldwide which is down 18.2% over the last 12 months. OPI holds 20.1% estimated Share of Search among cuticle care brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blue Cross36.7%
  2. CND24.6%
  3. OPI20.1%
  4. Essie11%
  5. Sally Hansen7.4%
  6. Cuticle Buddy0.19%
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Where does OPI compete?

OPI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cuticle care brands3rd of 620.1%Shown below
Nail polish brands2nd of 628.8%Show ranking
Nail care2nd of 531.9%Show ranking
Gel polish brands2nd of 431.9%Show ranking
Nail file brands2nd of 535%Show ranking

Which cuticle care brands compete with OPI?

OPI against cuticle care brands worldwide, by month

Share of Search by month for Blue Cross, CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthBlue CrossCNDOPIEssieSally HansenCuticle Buddy
Oct 202544.8%20.1%20.1%9%6%0.11%
Nov 202544.7%20.1%20.1%9%6%0.12%
Dec 202546.4%20.8%17%9.3%6.2%0.13%
Jan 202644.8%20.1%20.1%9%6%0.12%
Feb 202640.6%22.2%22.2%8.2%6.7%0.12%
Mar 202644.8%20.1%20.1%9%6%0.12%
Apr 202642.3%23.2%18.9%8.5%6.9%0.18%
May 202634.6%23.2%23.2%10.4%8.5%0.18%
Jun 202636.1%24.2%19.8%10.9%8.9%0.19%
Jul 202633.4%22.4%22.4%14.9%6.7%0.18%
Aug 202635.1%23.5%23.5%10.6%7.1%0.14%
Sep 202636.7%24.6%20.1%11%7.4%0.19%

  1. 1.Blue Cross

    36.7%

    Held 1st. 246K estimated branded searches, +0.02% vs prior month. Share +1.6 points.

  2. 2.CND

    24.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.OPI

    20.1%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  4. 4.Essie

    11%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Sally Hansen

    7.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Cuticle Buddy

    0.19%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between OPI and its closest rivals

Every comparison with OPI

How has branded search demand for OPI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OPI worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, OPI’s estimated Share of Search among cuticle care brands worldwide peaked at 23.5% in August 2026 and was lowest at 17% in December 2025.

How did search popularity change for cuticle care brands worldwide in September 2026?

  1. In September 2026, Blue Cross gained estimated Share of Search among cuticle care brands worldwide, from 35.1% to 36.7%.

  2. In September 2026, CND gained estimated Share of Search among cuticle care brands worldwide, from 23.5% to 24.6%.

  3. In September 2026, OPI lost estimated Share of Search among cuticle care brands worldwide, from 23.5% to 20.1%.

  4. Estimated monthly branded searches for Cuticle Buddy worldwide rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026.

How is OPI measured?

Brandwave collects information about searches that people make online using OPI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • opi

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How the Brand Demand Index is measured

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