Brandwave

How popular isOPI in search?

In August 2026, there were an estimated 165K branded searches for OPI worldwide which held steady over the last 11 months. OPI holds 36.4% estimated Share of Search among nail care worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CND36.4%
  2. OPI36.4%
  3. Essie16.3%
  4. Sally Hansen10.9%
  5. Nailene0.03%
  6. Orly0.02%
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Which nail care compete with OPI?

OPI against nail care worldwide, by month

Share of Search by month for CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally HansenNaileneOrly
Oct 202536.4%36.4%16.3%10.9%0.02%0.02%
Nov 202536.4%36.4%16.3%10.9%0.03%0.03%
Dec 202538.9%31.9%17.5%11.7%0.03%0.03%
Jan 202636.4%36.4%16.3%10.9%0.02%0.05%
Feb 202637.5%37.5%13.7%11.2%0.02%0.03%
Mar 202636.4%36.4%16.3%10.9%0.04%0.02%
Apr 202640.2%32.9%14.7%12.1%0.03%0.02%
May 202635.5%35.5%15.9%13%0.03%0.02%
Jun 202638%31.1%17%13.9%0.03%0.03%
Jul 202633.7%33.7%22.5%10.1%0.02%0.01%
Aug 202636.4%36.4%16.3%10.9%0.03%0.02%
Sep 2026——————

  1. 1.CND

    36.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.OPI

    36.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Essie

    16.3%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -6.2 points.

  4. 4.Sally Hansen

    10.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nailene

    0.03%

    Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

  6. 6.Orly

    0.02%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between OPI and its closest rivals

How has branded search demand for OPI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OPI worldwide held steady at 165K.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail care worldwide peaked at 37.5% in February 2026 and was lowest at 31.1% in June 2026.

How did search popularity change for nail care worldwide in August 2026?

  1. In August 2026, CND gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%.

  2. In August 2026, OPI gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%.

  3. In August 2026, Sally Hansen gained estimated Share of Search among nail care worldwide, from 10.1% to 10.9%.

  4. In August 2026, Essie lost estimated Share of Search among nail care worldwide, from 22.5% to 16.3%.

  5. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

Where does OPI compete?

OPI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail file brands3rd of 623%Show ranking
Nail polish brands2nd of 536%Show ranking
Cuticle care brands2nd of 636.3%Show ranking
Nail care2nd of 636.4%Shown above

How is OPI measured?

Brandwave collects information about searches that people make online using OPI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • opi

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How the Brand Demand Index is measured

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