Brandwave

How popular isNailene in search?

In August 2026, there were an estimated 140 branded searches for Nailene worldwide which is up 27.3% over the last 11 months. Nailene holds 0.03% estimated Share of Search among nail care worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CND36.4%
  2. OPI36.4%
  3. Essie16.3%
  4. Sally Hansen10.9%
  5. Nailene0.03%
  6. Orly0.02%
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Which nail care compete with Nailene?

Nailene against nail care worldwide, by month

Share of Search by month for CND, OPI, Essie, Sally Hansen, Nailene. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally HansenNaileneOrly
Oct 202536.4%36.4%16.3%10.9%0.02%0.02%
Nov 202536.4%36.4%16.3%10.9%0.03%0.03%
Dec 202538.9%31.9%17.5%11.7%0.03%0.03%
Jan 202636.4%36.4%16.3%10.9%0.02%0.05%
Feb 202637.5%37.5%13.7%11.2%0.02%0.03%
Mar 202636.4%36.4%16.3%10.9%0.04%0.02%
Apr 202640.2%32.9%14.7%12.1%0.03%0.02%
May 202635.5%35.5%15.9%13%0.03%0.02%
Jun 202638%31.1%17%13.9%0.03%0.03%
Jul 202633.7%33.7%22.5%10.1%0.02%0.01%
Aug 202636.4%36.4%16.3%10.9%0.03%0.02%
Sep 2026——————

  1. 1.CND

    36.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.OPI

    36.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Essie

    16.3%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -6.2 points.

  4. 4.Sally Hansen

    10.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nailene

    0.03%

    Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

  6. 6.Orly

    0.02%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between Nailene and its closest rivals

Every comparison with Nailene

How has branded search demand for Nailene changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nailene worldwide rose from 110 to 140.
  • Across the 11 months ending August 2026, Nailene’s estimated Share of Search among nail care worldwide held steady, from 0.02% to 0.03%.

How did search popularity change for nail care worldwide in August 2026?

  1. In August 2026, CND gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%.

  2. In August 2026, OPI gained estimated Share of Search among nail care worldwide, from 33.7% to 36.4%.

  3. In August 2026, Sally Hansen gained estimated Share of Search among nail care worldwide, from 10.1% to 10.9%.

  4. In August 2026, Essie lost estimated Share of Search among nail care worldwide, from 22.5% to 16.3%.

  5. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

Where does Nailene compete?

Nailene is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail file brands6th of 60.02%Show ranking
Nail care5th of 60.03%Shown above

How is Nailene measured?

Brandwave collects information about searches that people make online using Nailene’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nailene nails

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How the Brand Demand Index is measured

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