How popular isNailene in search?

In August 2026, there were an estimated 140 branded searches for Nailene worldwide which is up 27.3% over the last 11 months. Nailene holds 0.02% estimated Share of Search among nail file brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which nail file brands compete with Nailene?

Nailene against nail file brands worldwide, by month

Month	Trim	Revlon	OPI	Sally Hansen	Bona Fide Beauty	Nailene
Oct 2025	34.8%	34.8%	23.3%	7%	0.07%	0.02%
Nov 2025	34.8%	34.8%	23.3%	7%	0.1%	0.02%
Dec 2025	36.3%	36.3%	19.9%	7.3%	0.11%	0.02%
Jan 2026	39.5%	32.3%	21.6%	6.5%	0.09%	0.01%
Feb 2026	37.2%	30.4%	24.9%	7.5%	0.07%	0.02%
Mar 2026	37.2%	30.4%	24.9%	7.5%	0.07%	0.03%
Apr 2026	38.9%	31.8%	21.4%	7.8%	0.08%	0.02%
May 2026	41.3%	27.6%	22.7%	8.3%	0.07%	0.02%
Jun 2026	40.5%	27.2%	22.2%	10%	0.06%	0.02%
Jul 2026	42%	28%	23%	6.9%	0.07%	0.02%
Aug 2026	42%	28%	23%	6.9%	0.08%	0.02%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Trim	42%	301K	0%
2, held 2nd	Revlon	28%	201K	0%
3, held 3rd	OPI	23%	165K	0%
4, held 4th	Sally Hansen	6.9%	49.5K	0%
5, held 5th	Bona Fide Beauty	0.08%	590	+22.9%
6, held 6th	Nailene	0.02%	140	+27.3%

1.Trim
42%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
2.Revlon
28%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.OPI
23%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.Sally Hansen
6.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Bona Fide Beauty
0.08%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.
6.Nailene
0.02%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Nailene and its closest rivals

How has branded search demand for Nailene changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Nailene worldwide rose from 110 to 140.
Across the 11 months ending August 2026, Nailene’s estimated Share of Search among nail file brands worldwide held steady at 0.02%.

How did search popularity change for nail file brands worldwide in August 2026?

4 changes

Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Nailene compete?

Nailene is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Nail file brands	6th of 6	0.02%	Shown above
Nail care	5th of 6	0.03%	Show ranking

How is Nailene measured?

Brandwave collects information about searches that people make online using Nailene’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

nailene nails

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How the Brand Demand Index is measured

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