Nailene vs Trim:Which is more popular by branded search?
In August 2026, Trim had more branded searches than Nailene among nail file brands worldwide. Trim was estimated to have 301K branded searches compared to Nailene’s 140, and held a 42% Share of Search versus Nailene’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nailene or Trim?
Compare the nail file brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trim, Nailene. The figures are in the table below the chart.
View monthly share of search table
| Month | Trim | Revlon | OPI | Sally Hansen | Bona Fide Beauty | Nailene |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 34.8% | 23.3% | 7% | 0.07% | 0.02% |
| Nov 2025 | 34.8% | 34.8% | 23.3% | 7% | 0.1% | 0.02% |
| Dec 2025 | 36.3% | 36.3% | 19.9% | 7.3% | 0.11% | 0.02% |
| Jan 2026 | 39.5% | 32.3% | 21.6% | 6.5% | 0.09% | 0.01% |
| Feb 2026 | 37.2% | 30.4% | 24.9% | 7.5% | 0.07% | 0.02% |
| Mar 2026 | 37.2% | 30.4% | 24.9% | 7.5% | 0.07% | 0.03% |
| Apr 2026 | 38.9% | 31.8% | 21.4% | 7.8% | 0.08% | 0.02% |
| May 2026 | 41.3% | 27.6% | 22.7% | 8.3% | 0.07% | 0.02% |
| Jun 2026 | 40.5% | 27.2% | 22.2% | 10% | 0.06% | 0.02% |
| Jul 2026 | 42% | 28% | 23% | 6.9% | 0.07% | 0.02% |
| Aug 2026 | 42% | 28% | 23% | 6.9% | 0.08% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nailene and Trim comparison changed over the last 12 months?
3 findings
- Trim was ahead of Nailene in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nailene’s estimated Share of Search among nail file brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide moved from 34.8% to 42%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for nail file brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Nailene’s and Trim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.