Brandwave

How popular isTrim in search?

In August 2026, there were an estimated 301K branded searches for Trim worldwide which is up 22.4% over the last 11 months. Trim holds 42% estimated Share of Search among nail file brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trim42%
  2. Revlon28%
  3. OPI23%
  4. Sally Hansen6.9%
  5. Bona Fide Beauty0.08%
  6. Nailene0.02%
Trim website (opens in a new tab)

Follow Trim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nail file brands compete with Trim?

Trim against nail file brands worldwide, by month

Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthTrimRevlonOPISally HansenBona Fide BeautyNailene
Oct 202534.8%34.8%23.3%7%0.07%0.02%
Nov 202534.8%34.8%23.3%7%0.1%0.02%
Dec 202536.3%36.3%19.9%7.3%0.11%0.02%
Jan 202639.5%32.3%21.6%6.5%0.09%0.01%
Feb 202637.2%30.4%24.9%7.5%0.07%0.02%
Mar 202637.2%30.4%24.9%7.5%0.07%0.03%
Apr 202638.9%31.8%21.4%7.8%0.08%0.02%
May 202641.3%27.6%22.7%8.3%0.07%0.02%
Jun 202640.5%27.2%22.2%10%0.06%0.02%
Jul 202642%28%23%6.9%0.07%0.02%
Aug 202642%28%23%6.9%0.08%0.02%
Sep 2026——————

  1. 1.Trim

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Revlon

    28%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OPI

    23%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sally Hansen

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bona Fide Beauty

    0.08%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Nailene

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Trim and its closest rivals

How has branded search demand for Trim changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trim worldwide rose from 246K to 301K.
  • Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide increased from 34.8% to 42%.
  • Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide peaked at 42% in July 2026 and was lowest at 34.8% in November 2025.
  • Across the 11 months ending August 2026, Trim rose from 2nd to 1st among nail file brands worldwide.

How did search popularity change for nail file brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  2. Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How is Trim measured?

Brandwave collects information about searches that people make online using Trim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trim

Do you work for Trim? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Trim your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free