Sally Hansen vs Trim:Which is more popular by branded search?

Name: Sally Hansen vs Trim: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Trim had more branded searches than Sally Hansen among nail file brands worldwide. Trim was estimated to have 301K branded searches compared to Sally Hansen’s 49.5K, and held a 42% Share of Search versus Sally Hansen’s 6.9%. These are worldwide searches for English-language branded terms.

Share of Search among nail file brands worldwide in August 2026Which is more popular in search, Sally Hansen or Trim?

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Which is more popular in search, Sally Hansen or Trim?

Compare the nail file brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sally Hansen and Trim among nail file brands worldwide, by month

Month	Trim	Revlon	OPI	Sally Hansen	Bona Fide Beauty	Nailene
Oct 2025	34.8%	34.8%	23.3%	7%	0.07%	0.02%
Nov 2025	34.8%	34.8%	23.3%	7%	0.1%	0.02%
Dec 2025	36.3%	36.3%	19.9%	7.3%	0.11%	0.02%
Jan 2026	39.5%	32.3%	21.6%	6.5%	0.09%	0.01%
Feb 2026	37.2%	30.4%	24.9%	7.5%	0.07%	0.02%
Mar 2026	37.2%	30.4%	24.9%	7.5%	0.07%	0.03%
Apr 2026	38.9%	31.8%	21.4%	7.8%	0.08%	0.02%
May 2026	41.3%	27.6%	22.7%	8.3%	0.07%	0.02%
Jun 2026	40.5%	27.2%	22.2%	10%	0.06%	0.02%
Jul 2026	42%	28%	23%	6.9%	0.07%	0.02%
Aug 2026	42%	28%	23%	6.9%	0.08%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Sally Hansen and Trim comparison changed over the last 12 months?

3 findings

Trim was ahead of Sally Hansen in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide moved from 7% to 6.9%, and its estimated monthly branded searches held steady at 49.5K.
Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide moved from 34.8% to 42%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for nail file brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sally Hansen’s and Trim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.