Brandwave

How popular isO'Neill in search?

In August 2026, there were an estimated 304K branded searches for O'Neill worldwide which is up 22.3% over the last 11 months. O'Neill holds 29.6% estimated Share of Search among wetsuit accessory brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rip Curl35.8%
  2. O'Neill29.6%
  3. Quiksilver24%
  4. Aqua Lung4.8%
  5. Cressi4.8%
  6. Xcel0.96%
O'Neill website (opens in a new tab)

Follow O'Neill and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wetsuit accessory brands compete with O'Neill?

O'Neill against wetsuit accessory brands worldwide, by month

Share of Search by month for Rip Curl, O'Neill, Quiksilver, Aqua Lung, Cressi. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlO'NeillQuiksilverAqua LungCressiXcel
Oct 202539.1%26.4%26.1%4.3%2.9%1.3%
Nov 202541.6%28.1%22.7%3.7%2.5%1.4%
Dec 202539.7%26.8%26.5%3.6%2.4%1.1%
Jan 202639.8%26.8%26.6%3.6%2.4%0.87%
Feb 202636.7%30.2%24.5%4.9%2.7%0.99%
Mar 202636.6%30.3%24.5%4.9%2.7%0.99%
Apr 202639%26.4%26.1%4.3%2.9%1.3%
May 202636.7%30.3%24.5%4%3.3%1.2%
Jun 202636.2%29.9%24.2%4%4.9%0.97%
Jul 202633.9%34.2%22.7%3.7%4.6%0.91%
Aug 202635.8%29.6%24%4.8%4.8%0.96%
Sep 2026——————

  1. 1.Rip Curl

    35.8%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.O'Neill

    29.6%

    Moved from 1st to 2nd. 304K estimated branded searches, -18.1% vs prior month. Share -4.6 points.

  3. 3.Quiksilver

    24%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Aqua Lung

    4.8%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.Cressi

    4.8%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Xcel

    0.96%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between O'Neill and its closest rivals

Every comparison with O'Neill

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for O'Neill worldwide rose from 248K to 304K.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit accessory brands worldwide increased from 26.4% to 29.6%.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit accessory brands worldwide peaked at 34.2% in July 2026 and was lowest at 26.4% in October 2025.

How did search popularity change for wetsuit accessory brands worldwide in August 2026?

  1. In August 2026, Rip Curl overtook O'Neill to take the highest estimated Share of Search among wetsuit accessory brands worldwide, at 35.8%.

  2. In August 2026, Aqua Lung overtook Cressi to rank 4th among wetsuit accessory brands worldwide, at 4.8%.

  3. In August 2026, Quiksilver gained estimated Share of Search among wetsuit accessory brands worldwide, from 22.7% to 24%.

  4. In August 2026, O'Neill lost estimated Share of Search among wetsuit accessory brands worldwide, from 34.2% to 29.6%.

  5. Estimated monthly branded searches for Cressi worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does O'Neill compete?

O'Neill is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests3rd of 620.6%Show ranking
Wetsuit brands3rd of 520.7%Show ranking
Wetsuit accessory brands2nd of 629.6%Shown above

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • o neill
  • oneill surf

Do you work for O'Neill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is O'Neill your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free