Brandwave

How popular isXcel in search?

In August 2026, there were an estimated 9.9K branded searches for Xcel worldwide which is down 18.2% over the last 11 months. Xcel holds 1.4% estimated Share of Search among wetsuit accessory brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rip Curl50.7%
  2. Quiksilver33.9%
  3. Aqua Lung6.8%
  4. Cressi6.8%
  5. Xcel1.4%
  6. O'Neill0.4%
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Which wetsuit accessory brands compete with Xcel?

Xcel against wetsuit accessory brands worldwide, by month

Share of Search by month for Rip Curl, Quiksilver, Aqua Lung, Cressi, Xcel. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlQuiksilverAqua LungCressiXcelO'Neill
Oct 202552.9%35.3%5.8%3.9%1.7%0.34%
Nov 202557.6%31.5%5.2%3.5%1.9%0.37%
Dec 202554%36.1%4.9%3.3%1.5%0.35%
Jan 202654.2%36.2%4.9%3.3%1.2%0.29%
Feb 202652.3%34.9%7%3.9%1.4%0.42%
Mar 202652.3%35%7%3.9%1.4%0.41%
Apr 202652.8%35.3%5.8%3.9%1.7%0.42%
May 202652.4%35%5.8%4.7%1.7%0.41%
Jun 202651.3%34.3%5.7%6.9%1.4%0.4%
Jul 202651.3%34.3%5.7%6.9%1.4%0.4%
Aug 202650.7%33.9%6.8%6.8%1.4%0.4%
Sep 2026——————

  1. 1.Rip Curl

    50.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Quiksilver

    33.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Aqua Lung

    6.8%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.Cressi

    6.8%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Xcel

    1.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.O'Neill

    0.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Xcel and its closest rivals

How has branded search demand for Xcel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xcel worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Xcel’s estimated Share of Search among wetsuit accessory brands worldwide held steady, from 1.7% to 1.4%.

How did search popularity change for wetsuit accessory brands worldwide in August 2026?

  1. In August 2026, Aqua Lung overtook Cressi to rank 3rd among wetsuit accessory brands worldwide, at 6.8%.

  2. In August 2026, Rip Curl lost estimated Share of Search among wetsuit accessory brands worldwide, from 51.3% to 50.7%.

  3. Estimated monthly branded searches for Cressi worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Xcel compete?

Xcel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests4th of 60.84%Show ranking
Wetsuit accessory brands5th of 61.4%Shown above

How is Xcel measured?

Brandwave collects information about searches that people make online using Xcel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xcel wetsuit

Do you work for Xcel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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