Brandwave

Wetsuit accessory brands:Which brands are most popular in search?

In August 2026, Rip Curl was the most searched among wetsuit accessory brands worldwide, with an estimated 368K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rip Curl50.7%
  2. Quiksilver33.9%
  3. Aqua Lung6.8%
  4. Cressi6.8%
  5. Xcel1.4%
  6. O'Neill0.4%

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Share of SearchLeaderboard

Compare the wetsuit accessory brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wetsuit accessory brands worldwide, by month

Share of Search by month for Rip Curl, Quiksilver, Aqua Lung, Cressi. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlQuiksilverAqua LungCressiXcelO'Neill
Oct 202552.9%35.3%5.8%3.9%1.7%0.34%
Nov 202557.6%31.5%5.2%3.5%1.9%0.37%
Dec 202554%36.1%4.9%3.3%1.5%0.35%
Jan 202654.2%36.2%4.9%3.3%1.2%0.29%
Feb 202652.3%34.9%7%3.9%1.4%0.42%
Mar 202652.3%35%7%3.9%1.4%0.41%
Apr 202652.8%35.3%5.8%3.9%1.7%0.42%
May 202652.4%35%5.8%4.7%1.7%0.41%
Jun 202651.3%34.3%5.7%6.9%1.4%0.4%
Jul 202651.3%34.3%5.7%6.9%1.4%0.4%
Aug 202650.7%33.9%6.8%6.8%1.4%0.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rip Curl

    50.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Quiksilver

    33.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Aqua Lung

    6.8%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.Cressi

    6.8%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Xcel

    1.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.O'Neill

    0.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among wetsuit accessory brands worldwide?

In August 2026, Rip Curl was the most searched among wetsuit accessory brands worldwide, with an estimated 368K branded searches and 50.7% estimated Share of Search within this set. Quiksilver is in 2nd place, 16.8 percentage points behind at 33.9% Share of Search.

Global wetsuit accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rip Curl52.9% → 50.7%57.6%Nov 202550.7%Aug 20261st
Quiksilver35.3% → 33.9%36.2%Jan 202631.5%Nov 20252nd
Aqua Lung5.8% → 6.8%7%Feb 20264.9%Dec 20253rd
Cressi3.9% → 6.8%6.9%Jun 20263.3%Dec 20254th
Xcel1.7% → 1.4%1.9%Nov 20251.2%Jan 20265th
O'Neill0.34% → 0.4%0.42%Feb 20260.29%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit accessory brands worldwide decreased from 52.9% to 50.7%.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit accessory brands worldwide decreased from 35.3% to 33.9%.
  • Across the 11 months ending August 2026, Aqua Lung’s estimated Share of Search among wetsuit accessory brands worldwide increased from 5.8% to 6.8%.
  • Across the 11 months ending August 2026, Cressi’s estimated Share of Search among wetsuit accessory brands worldwide increased from 3.9% to 6.8%.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit accessory brands worldwide peaked at 57.6% in November 2025 and was lowest at 50.7% in August 2026.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit accessory brands worldwide peaked at 36.2% in January 2026 and was lowest at 31.5% in November 2025.
  • Across the 11 months ending August 2026, Aqua Lung’s estimated Share of Search among wetsuit accessory brands worldwide peaked at 7% in February 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, Cressi’s estimated Share of Search among wetsuit accessory brands worldwide peaked at 6.9% in June 2026 and was lowest at 3.3% in December 2025.
  • Across the 11 months ending August 2026, Xcel and O'Neill held steady: their estimated Share of Search among wetsuit accessory brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for wetsuit accessory brands worldwide in August 2026?

  1. In August 2026, Aqua Lung overtook Cressi to rank 3rd among wetsuit accessory brands worldwide, at 6.8%.

  2. In August 2026, Rip Curl lost estimated Share of Search among wetsuit accessory brands worldwide, from 51.3% to 50.7%.

  3. Estimated monthly branded searches for Cressi worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

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