How popular isMrs Butterworth's?
In September 2026, people searched for Mrs Butterworth's by name about 44,500 times worldwide, about the same as the previous year. These searches made up 8.5% of all global syrup searches, placing Mrs Butterworth's third out of seven syrups. When we asked both ChatGPT and Google AI Overviews about syrups, Mrs Butterworth's appeared in three of the five answers and was the third most recommended of the seven.
Mrs Butterworth's is the third most searched of 7 competitors and the third most recommended in AI answers.
MoninShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ToraniShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mrs Butterworth'sShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DaVinciShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
SweetbirdShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top syrups in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mrs Butterworth's is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Monin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Torani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mrs Butterworth's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DaVinci2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sweetbird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teisseire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Routin 18830 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about syrups
5 answers
Asked ChatGPT
“Which syrup brand should I buy?”
Asked ChatGPT
“What are the best syrup brands?”
Asked ChatGPT
“What's the best syrup brand for coffee drinks?”
Searched Google, AI Overview
“syrup brands”
Searched Google, AI Overview
“drink syrups”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which syrups compete with Mrs Butterworth's?
Share of searches by month for Monin, Torani, Mrs Butterworth's, DaVinci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monin | Torani | Mrs Butterworth's | DaVinci | Sweetbird | Teisseire | Routin 1883 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 41.3% | 10.1% | 4.5% | 0.87% | 1.3% | 0.55% |
| Nov 2025 | 38.7% | 47% | 7.7% | 4.2% | 0.81% | 1% | 0.44% |
| Dec 2025 | 38.1% | 46.3% | 9.3% | 4.2% | 0.67% | 1% | 0.41% |
| Jan 2026 | 38% | 46.2% | 9.3% | 4.2% | 0.67% | 1.2% | 0.5% |
| Feb 2026 | 34.4% | 51.1% | 8.4% | 3.8% | 0.74% | 1.1% | 0.48% |
| Mar 2026 | 38.6% | 46.9% | 7.7% | 4.2% | 0.81% | 1.2% | 0.54% |
| Apr 2026 | 39.1% | 48% | 6.4% | 4.3% | 0.68% | 1% | 0.43% |
| May 2026 | 35.1% | 52.7% | 5.8% | 3.9% | 0.77% | 1.4% | 0.43% |
| Jun 2026 | 38.7% | 47.5% | 6.4% | 4.3% | 0.84% | 1.9% | 0.45% |
| Jul 2026 | 43.7% | 43.7% | 5.9% | 3.9% | 0.78% | 1.7% | 0.37% |
| Aug 2026 | 38.2% | 46.9% | 7.7% | 4.2% | 1% | 1.5% | 0.38% |
| Sep 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.1% | 1.1% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.1% | 110K | 0% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.1% | 110K | -18.5% | -4.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.5% | 22.2K | 0% | +0.8 points | |
| 4, held 4th | 4.6% | 12.1K | 0% | +0.4 points | |
| 5, moved from 6th to 5th | 1.1% | 2.9K | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 2.9K | -34.1% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.46% | 1.2K | +10.1% | +0.1 points |
1.
Monin42.1%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +3.9 points.
2.
Torani42.1%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.8 points.
8.5%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
DaVinci4.6%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
1.1%
Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Moved from 5th to 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.4 points.
0.46%
Held 7th. 1.2K estimated branded searches, +10.1% vs prior month. Share +0.1 points.
Compare popularity between Mrs Butterworth's and its closest rivals
Every comparison with Mrs Butterworth's
11 comparisons
- Maple Grove vs Mrs Butterworth's
- Mrs Butterworth's vs Shady Maple
- Monin vs Mrs Butterworth's
- Mrs Butterworth's vs Torani
- DaVinci vs Mrs Butterworth's
- Grade A vs Mrs Butterworth's
- Mrs Butterworth's vs Sweetbird
- Mrs Butterworth's vs Teisseire
- Butternut Mountain vs Mrs Butterworth's
- Mrs Butterworth's vs Routin 1883
- Coomb Farm vs Mrs Butterworth's
How has branded search demand for Mrs Butterworth's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mrs Butterworth's worldwide held steady at 44.5K.
- Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide decreased from 10.1% to 8.5%.
- Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide peaked at 10.1% in October 2025 and was lowest at 5.8% in May 2026.
How did search popularity change for syrups worldwide in September 2026?
6 changes
In September 2026, Monin overtook Torani to become the leader among syrups worldwide, with 42.1% of the searches.
In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%.
In September 2026, Torani lost share of searches among syrups worldwide, from 46.9% to 42.1%.
Teisseire’s share of searches among syrups worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in September 2026.
In September 2026, Sweetbird rose from 6th to 5th among syrups worldwide.
Estimated monthly branded searches for DaVinci worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Mrs Butterworth's’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mrs Butterworth's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mrs butterworth s
- mrs butterworths
- mrs. butterworths
- mrsbutterworths
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Where does Mrs Butterworth's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Syrups | 3rd of 7 | 8.5% | Shown above |
| Maple syrup brands | 3rd of 6 | 9.4% | Show ranking |
Is Mrs Butterworth's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.