Mrs Butterworth's vs Routin 1883:Which is searched more?
In September 2026, Mrs Butterworth's had more branded searches than Routin 1883 among syrups worldwide. Mrs Butterworth's had about 22,200 branded searches, while Routin 1883 had 1,200. Mrs Butterworth's made up 8.5% of all syrup searches we track, and Routin 1883 accounted for 0.46%. These are worldwide searches for English-language branded terms.
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Is Mrs Butterworth's or Routin 1883 more popular in search?
Compare the syrups shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mrs Butterworth's, Routin 1883. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monin | Torani | Mrs Butterworth's | DaVinci | Sweetbird | Teisseire | Routin 1883 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 41.3% | 10.1% | 4.5% | 0.87% | 1.3% | 0.55% |
| Nov 2025 | 38.7% | 47% | 7.7% | 4.2% | 0.81% | 1% | 0.44% |
| Dec 2025 | 38.1% | 46.3% | 9.3% | 4.2% | 0.67% | 1% | 0.41% |
| Jan 2026 | 38% | 46.2% | 9.3% | 4.2% | 0.67% | 1.2% | 0.5% |
| Feb 2026 | 34.4% | 51.1% | 8.4% | 3.8% | 0.74% | 1.1% | 0.48% |
| Mar 2026 | 38.6% | 46.9% | 7.7% | 4.2% | 0.81% | 1.2% | 0.54% |
| Apr 2026 | 39.1% | 48% | 6.4% | 4.3% | 0.68% | 1% | 0.43% |
| May 2026 | 35.1% | 52.7% | 5.8% | 3.9% | 0.77% | 1.4% | 0.43% |
| Jun 2026 | 38.7% | 47.5% | 6.4% | 4.3% | 0.84% | 1.9% | 0.45% |
| Jul 2026 | 43.7% | 43.7% | 5.9% | 3.9% | 0.78% | 1.7% | 0.37% |
| Aug 2026 | 38.2% | 46.9% | 7.7% | 4.2% | 1% | 1.5% | 0.38% |
| Sep 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.1% | 1.1% | 0.46% |
How has the Mrs Butterworth's and Routin 1883 comparison changed over the last 12 months?
3 findings
- Mrs Butterworth's was ahead of Routin 1883 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Routin 1883’s share of searches among syrups worldwide moved from 0.55% to 0.46%, and its estimated monthly branded searches held steady at 1.2K.
How did search popularity change for syrups worldwide in September 2026?
1 change
In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mrs Butterworth's’ and Routin 1883’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mrs Butterworth's
1 branded search term
- mrs. butterworths
Routin 1883
2 branded search terms
- routin 1883
- routin 1883 syrup
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