Brandwave

Mrs Butterworth's vs Torani:Which is more popular?

In September 2026, Torani had more branded searches than Mrs Butterworth's among syrups worldwide. Torani had about 110,000 branded searches, while Mrs Butterworth's had 22,200. Torani made up 42.1% of all syrup searches we track, and Mrs Butterworth's accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about syrups, Torani appeared in all five answers and Mrs Butterworth's in three. Torani was mentioned before Mrs Butterworth's in three out of five answers.

Among syrups worldwide in September 2026

Who do people search for more?

Torani, about 5 searches for every 1 for Mrs Butterworth's

Torani 110K searchesMrs Butterworth's 22.2K searches

Who does AI mention more?

Torani, mentioned in every answer we collected

Torani in 5 of 5Mrs Butterworth's in 3 of 5

Who does AI recommend more?

Torani, named ahead of Mrs Butterworth's in 3 of 5 answers

Torani first in 3Mrs Butterworth's first in 2

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Top syrups in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Torani appeared in all five answers. Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Torani was listed before Mrs Butterworth's in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Torani1st
  2. Monin2nd
  3. Mrs Butterworth's3rd
  4. DaVinci4th
  5. Sweetbird–
  6. Teisseire–
  7. Routin 1883–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mrs Butterworth's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaVinci2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sweetbird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teisseire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Routin 18830 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about syrups

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mrs Butterworth's or Torani more popular in search?

This chart shows how often people search Google for Mrs Butterworth's and Torani by name. Each line represents a brand's share of searches for all seven syrups we track, month by month, from English-language searches worldwide.

Mrs Butterworth's and Torani among syrups worldwide, by month

Share of searches by month for Torani, Mrs Butterworth's. The figures are in the table below the chart.

View monthly share of searches table
MonthMoninToraniMrs Butterworth'sDaVinciSweetbirdTeisseireRoutin 1883
Oct 202541.3%41.3%10.1%4.5%0.87%1.3%0.55%
Nov 202538.7%47%7.7%4.2%0.81%1%0.44%
Dec 202538.1%46.3%9.3%4.2%0.67%1%0.41%
Jan 202638%46.2%9.3%4.2%0.67%1.2%0.5%
Feb 202634.4%51.1%8.4%3.8%0.74%1.1%0.48%
Mar 202638.6%46.9%7.7%4.2%0.81%1.2%0.54%
Apr 202639.1%48%6.4%4.3%0.68%1%0.43%
May 202635.1%52.7%5.8%3.9%0.77%1.4%0.43%
Jun 202638.7%47.5%6.4%4.3%0.84%1.9%0.45%
Jul 202643.7%43.7%5.9%3.9%0.78%1.7%0.37%
Aug 202638.2%46.9%7.7%4.2%1%1.5%0.38%
Sep 202642.1%42.1%8.5%4.6%1.1%1.1%0.46%

How has the Mrs Butterworth's and Torani comparison changed over the last 12 months?

3 findings
  • Torani was ahead of Mrs Butterworth's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Torani’s share of searches among syrups worldwide moved from 41.3% to 42.1%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for syrups worldwide in September 2026?

3 changes

  1. In September 2026, Monin overtook Torani to become the leader among syrups worldwide, with 42.1% of the searches.

  2. In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%.

  3. In September 2026, Torani lost share of searches among syrups worldwide, from 46.9% to 42.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mrs Butterworth's’ and Torani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mrs Butterworth's

1 branded search term

  • mrs. butterworths

Torani

1 branded search term

  • torani syrup

How the Brand Demand Index is measured

Other head-to-heads among syrups

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