Butternut Mountain vs Mrs Butterworth's:Which is searched more?

Name: Butternut Mountain vs Mrs Butterworth's: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mrs Butterworth's had more branded searches than Butternut Mountain among maple syrup brands worldwide. Mrs Butterworth's was estimated to have 44.4K branded searches compared to Butternut Mountain’s 2.2K, and held a 19% Share of Search versus Butternut Mountain’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among maple syrup brands worldwide in August 2026Which is more popular in search, Butternut Mountain or Mrs Butterworth's?

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Which is more popular in search, Butternut Mountain or Mrs Butterworth's?

Compare the maple syrup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Butternut Mountain and Mrs Butterworth's among maple syrup brands worldwide, by month

Month	Mrs Butterworth's	Butternut Mountain
Oct 2025	15.6%	1.2%
Nov 2025	15.5%	1.2%
Dec 2025	19%	3.6%
Jan 2026	17.3%	4.6%
Feb 2026	16.8%	4.3%
Mar 2026	16.3%	1.8%
Apr 2026	17.3%	0.91%
May 2026	14.8%	0.62%
Jun 2026	16.5%	0.71%
Jul 2026	18.6%	0.68%
Aug 2026	19%	0.94%
Sep 2026	—	—

How has the Butternut Mountain and Mrs Butterworth's comparison changed over the last 12 months?

3 findings

Mrs Butterworth's was ahead of Butternut Mountain in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Butternut Mountain’s estimated Share of Search among maple syrup brands worldwide moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 3.3K to 2.2K.
Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide moved from 15.6% to 19%, and its estimated monthly branded searches held steady at 44.4K.

How did search popularity change for maple syrup brands worldwide in August 2026?

2 changes

Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide has gained ground for 3 months in a row, from 14.8% to 19% in August 2026.
Estimated monthly branded searches for Butternut Mountain worldwide fell 33.2% over 11 measured months, from 3.3K to 2.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Butternut Mountain’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.