Maple syrup brands:Which brands are most popular in search?
In August 2026, Shady Maple was the most searched among maple syrup brands worldwide, with an estimated 60.5K branded searches and 70.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Shady Maple70.7%
Mrs Butterworth's25.9%- Butternut Mountain1.9%
Maple Grove0.84%- Coomb Farm0.69%
Grade A—
Follow maple syrup brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the maple syrup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shady Maple, Mrs Butterworth's. The figures are in the table below the chart.
View monthly share of search table
| Month | Shady Maple | Mrs Butterworth's | Butternut Mountain | Maple Grove | Coomb Farm | Grade A |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 19.1% | 2.1% | 0.51% | 0.62% | — |
| Nov 2025 | 78.2% | 19.2% | 1.6% | 0.62% | 0.34% | — |
| Dec 2025 | 70.8% | 26% | 2.2% | 0.69% | 0.37% | — |
| Jan 2026 | 66.3% | 29.7% | 2.5% | 0.96% | 0.43% | — |
| Feb 2026 | 70.7% | 25.9% | 1.9% | 1% | 0.56% | — |
| Mar 2026 | 73.4% | 22% | 1.9% | 1.1% | 1.6% | — |
| Apr 2026 | 69.2% | 25.3% | 2.2% | 1% | 2.2% | — |
| May 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jun 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jul 2026 | 75% | 22.5% | 1.3% | 0.73% | 0.49% | — |
| Aug 2026 | 70.7% | 25.9% | 1.9% | 0.84% | 0.69% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 60.5K | -18.2% | -4.3 points | |
| 2, held 2nd | 25.9% | 22.2K | 0% | +3.4 points | |
| 3, held 3rd | 1.9% | 1.6K | +23.1% | +0.6 points | |
| 4, held 4th | 0.84% | 720 | 0% | +0.1 points | |
| 5, held 5th | 0.69% | 590 | +22.9% | +0.2 points | |
| —, not measured this month | — | — | — | — |
70.7%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
25.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +3.4 points.
1.9%
Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.6 points.
0.84%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.69%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.
—.
Grade A—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among maple syrup brands worldwide?
5 brands
In August 2026, Shady Maple was the most searched among maple syrup brands worldwide, with an estimated 60.5K branded searches and 70.7% estimated Share of Search within this set. Mrs Butterworth's is in 2nd place, 44.7 percentage points behind at 25.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shady Maple | 77.7% → 70.7% | 78.2%Nov 2025 | 66.3%Jan 2026 | 1st |
| Mrs Butterworth's | 19.1% → 25.9% | 29.7%Jan 2026 | 19.1%Oct 2025 | 2nd |
| Butternut Mountain | 2.1% → 1.9% | 2.5%Jan 2026 | 1.3%Jul 2026 | 3rd |
| Maple Grove | 0.51% → 0.84% | 1.1%Mar 2026 | 0.51%Oct 2025 | 5th → 4th |
| Coomb Farm | 0.62% → 0.69% | 2.2%Apr 2026 | 0.34%Nov 2025 | 4th → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Shady Maple’s estimated Share of Search among maple syrup brands worldwide decreased from 77.7% to 70.7%.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide increased from 19.1% to 25.9%.
- Across the 11 months ending August 2026, Shady Maple’s estimated Share of Search among maple syrup brands worldwide peaked at 78.2% in November 2025 and was lowest at 66.3% in January 2026.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide peaked at 29.7% in January 2026 and was lowest at 19.1% in October 2025.
- Across the 11 months ending August 2026, Butternut Mountain’s estimated Share of Search among maple syrup brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Coomb Farm’s estimated Share of Search among maple syrup brands worldwide peaked at 2.2% in April 2026 and was lowest at 0.34% in November 2025.
- Across the 11 months ending August 2026, Maple Grove rose from 5th to 4th among maple syrup brands worldwide.
- Across the 11 months ending August 2026, Coomb Farm fell from 4th to 5th among maple syrup brands worldwide.
- Across the 11 months ending August 2026, Butternut Mountain and Grade A held steady: their estimated Share of Search among maple syrup brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for maple syrup brands worldwide in August 2026?
5 changes
In August 2026, Mrs Butterworth's gained estimated Share of Search among maple syrup brands worldwide, from 22.5% to 25.9%.
In August 2026, Butternut Mountain gained estimated Share of Search among maple syrup brands worldwide, from 1.3% to 1.9%.
In August 2026, Shady Maple lost estimated Share of Search among maple syrup brands worldwide, from 75% to 70.7%.
Estimated monthly branded searches for Maple Grove worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Coomb Farm worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.