How popular isGrade A in search?
In August 2026, there were an estimated 14.8K branded searches for Grade A worldwide which is up 49.5% over the last 11 months. Grade A holds 6.3% estimated Share of Search among maple syrup brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Maple Grove47.5%- Shady Maple25.9%
Mrs Butterworth's19%
Grade A6.3%- Butternut Mountain0.94%
- Coomb Farm0.25%
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Which maple syrup brands compete with Grade A?
Share of Search by month for Maple Grove, Shady Maple, Mrs Butterworth's, Grade A. The figures are in the table below the chart.
View monthly share of search table
| Month | Maple Grove | Shady Maple | Mrs Butterworth's | Grade A | Butternut Mountain | Coomb Farm |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 31.8% | 15.6% | 3.5% | 1.2% | 0.25% |
| Nov 2025 | 47.4% | 31.6% | 15.5% | 4.2% | 1.2% | 0.14% |
| Dec 2025 | 47.2% | 25.8% | 19% | 4.2% | 3.6% | 0.14% |
| Jan 2026 | 52.9% | 19.3% | 17.3% | 5.8% | 4.6% | 0.12% |
| Feb 2026 | 51.2% | 22.9% | 16.8% | 4.6% | 4.3% | 0.18% |
| Mar 2026 | 49.8% | 27.2% | 16.3% | 4.4% | 1.8% | 0.58% |
| Apr 2026 | 52.8% | 23.6% | 17.3% | 4.7% | 0.91% | 0.76% |
| May 2026 | 55.5% | 24.8% | 14.8% | 4.1% | 0.62% | 0.2% |
| Jun 2026 | 50.4% | 27.6% | 16.5% | 4.5% | 0.71% | 0.22% |
| Jul 2026 | 46.3% | 30.9% | 18.6% | 3.4% | 0.68% | 0.2% |
| Aug 2026 | 47.5% | 25.9% | 19% | 6.3% | 0.94% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 111K | 0% | +1.2 points | |
| 2, held 2nd | 25.9% | 60.5K | -18.2% | -5 points | |
| 3, held 3rd | 19% | 44.4K | 0% | +0.5 points | |
| 4, held 4th | 6.3% | 14.8K | +82.7% | +3 points | |
| 5, held 5th | 0.94% | 2.2K | +35.2% | +0.3 points | |
| 6, held 6th | 0.25% | 590 | +22.9% | +0.1 points |
47.5%
Held 1st. 111K estimated branded searches, 0% vs prior month. Share +1.2 points.
25.9%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -5 points.
19%
Held 3rd. 44.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Grade A6.3%
Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +3 points.
0.94%
Held 5th. 2.2K estimated branded searches, +35.2% vs prior month. Share +0.3 points.
0.25%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
Compare search popularity between Grade A and its closest rivals
Every comparison with Grade A
5 comparisons
How has branded search demand for Grade A changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grade A worldwide rose from 9.9K to 14.8K.
- Across the 11 months ending August 2026, Grade A’s estimated Share of Search among maple syrup brands worldwide increased from 3.5% to 6.3%.
- Across the 11 months ending August 2026, Grade A’s estimated Share of Search among maple syrup brands worldwide peaked at 6.3% in August 2026 and was lowest at 3.4% in July 2026.
How did search popularity change for maple syrup brands worldwide in August 2026?
6 changes
In August 2026, Grade A gained estimated Share of Search among maple syrup brands worldwide, from 3.4% to 6.3%.
In August 2026, Maple Grove gained estimated Share of Search among maple syrup brands worldwide, from 46.3% to 47.5%.
In August 2026, Shady Maple lost estimated Share of Search among maple syrup brands worldwide, from 30.9% to 25.9%.
Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide has gained ground for 3 months in a row, from 14.8% to 19% in August 2026.
Estimated monthly branded searches for Butternut Mountain worldwide fell 33.2% over 11 measured months, from 3.3K to 2.2K in August 2026.
Estimated monthly branded searches for Coomb Farm worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How is Grade A measured?
Brandwave collects information about searches that people make online using Grade A’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- grade a
- gradea
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