Grade A vs Mrs Butterworth's:Which is searched more?
In August 2026, Mrs Butterworth's had more branded searches than Grade A among maple syrup brands worldwide. Mrs Butterworth's was estimated to have 44.4K branded searches compared to Grade A’s 14.8K, and held a 19% Share of Search versus Grade A’s 6.3%. These are worldwide searches for English-language branded terms.
Follow Grade A vs Mrs Butterworth's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Grade A or Mrs Butterworth's?
Compare the maple syrup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mrs Butterworth's, Grade A. The figures are in the table below the chart.
View monthly share of search table
| Month | Mrs Butterworth's | Grade A |
|---|---|---|
| Oct 2025 | 15.6% | 3.5% |
| Nov 2025 | 15.5% | 4.2% |
| Dec 2025 | 19% | 4.2% |
| Jan 2026 | 17.3% | 5.8% |
| Feb 2026 | 16.8% | 4.6% |
| Mar 2026 | 16.3% | 4.4% |
| Apr 2026 | 17.3% | 4.7% |
| May 2026 | 14.8% | 4.1% |
| Jun 2026 | 16.5% | 4.5% |
| Jul 2026 | 18.6% | 3.4% |
| Aug 2026 | 19% | 6.3% |
| Sep 2026 | — | — |
How has the Grade A and Mrs Butterworth's comparison changed over the last 12 months?
3 findings
- Mrs Butterworth's was ahead of Grade A in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grade A’s estimated Share of Search among maple syrup brands worldwide moved from 3.5% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide moved from 15.6% to 19%, and its estimated monthly branded searches held steady at 44.4K.
How did search popularity change for maple syrup brands worldwide in August 2026?
2 changes
In August 2026, Grade A gained estimated Share of Search among maple syrup brands worldwide, from 3.4% to 6.3%.
Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide has gained ground for 3 months in a row, from 14.8% to 19% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grade A’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grade A
2 branded search terms
- grade a
- gradea
Mrs Butterworth's
3 branded search terms
- mrs butterworth s
- mrs butterworths
- mrsbutterworths
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.