How popular isButternut Mountain in search?
In August 2026, there were an estimated 1.6K branded searches for Butternut Mountain worldwide which is down 33.3% over the last 11 months. Butternut Mountain holds 1.9% estimated Share of Search among maple syrup brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Shady Maple70.7%
Mrs Butterworth's25.9%- Butternut Mountain1.9%
Maple Grove0.84%- Coomb Farm0.69%
Grade A—
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Which maple syrup brands compete with Butternut Mountain?
Share of Search by month for Shady Maple, Mrs Butterworth's, Butternut Mountain. The figures are in the table below the chart.
View monthly share of search table
| Month | Shady Maple | Mrs Butterworth's | Butternut Mountain | Maple Grove | Coomb Farm | Grade A |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 19.1% | 2.1% | 0.51% | 0.62% | — |
| Nov 2025 | 78.2% | 19.2% | 1.6% | 0.62% | 0.34% | — |
| Dec 2025 | 70.8% | 26% | 2.2% | 0.69% | 0.37% | — |
| Jan 2026 | 66.3% | 29.7% | 2.5% | 0.96% | 0.43% | — |
| Feb 2026 | 70.7% | 25.9% | 1.9% | 1% | 0.56% | — |
| Mar 2026 | 73.4% | 22% | 1.9% | 1.1% | 1.6% | — |
| Apr 2026 | 69.2% | 25.3% | 2.2% | 1% | 2.2% | — |
| May 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jun 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jul 2026 | 75% | 22.5% | 1.3% | 0.73% | 0.49% | — |
| Aug 2026 | 70.7% | 25.9% | 1.9% | 0.84% | 0.69% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 60.5K | -18.2% | -4.3 points | |
| 2, held 2nd | 25.9% | 22.2K | 0% | +3.4 points | |
| 3, held 3rd | 1.9% | 1.6K | +23.1% | +0.6 points | |
| 4, held 4th | 0.84% | 720 | 0% | +0.1 points | |
| 5, held 5th | 0.69% | 590 | +22.9% | +0.2 points | |
| —, not measured this month | — | — | — | — |
70.7%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
25.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +3.4 points.
1.9%
Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.6 points.
0.84%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.69%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.
—.
Grade A—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Butternut Mountain and its closest rivals
How has branded search demand for Butternut Mountain changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Butternut Mountain worldwide fell from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Butternut Mountain’s estimated Share of Search among maple syrup brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.3% in July 2026.
How did search popularity change for maple syrup brands worldwide in August 2026?
5 changes
In August 2026, Mrs Butterworth's gained estimated Share of Search among maple syrup brands worldwide, from 22.5% to 25.9%.
In August 2026, Butternut Mountain gained estimated Share of Search among maple syrup brands worldwide, from 1.3% to 1.9%.
In August 2026, Shady Maple lost estimated Share of Search among maple syrup brands worldwide, from 75% to 70.7%.
Estimated monthly branded searches for Maple Grove worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Coomb Farm worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How is Butternut Mountain measured?
Brandwave collects information about searches that people make online using Butternut Mountain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- butternut mountain farm
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