Butternut Mountain vs Shady Maple:Which is more popular by branded search?
In August 2026, Shady Maple had more branded searches than Butternut Mountain among maple syrup brands worldwide. Shady Maple was estimated to have 60.5K branded searches compared to Butternut Mountain’s 1.6K, and held a 70.7% Share of Search versus Butternut Mountain’s 1.9%. These are worldwide searches for English-language branded terms.
Follow Butternut Mountain vs Shady Maple and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Butternut Mountain or Shady Maple?
Compare the maple syrup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shady Maple, Butternut Mountain. The figures are in the table below the chart.
View monthly share of search table
| Month | Shady Maple | Mrs Butterworth's | Butternut Mountain | Maple Grove | Coomb Farm | Grade A |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 19.1% | 2.1% | 0.51% | 0.62% | — |
| Nov 2025 | 78.2% | 19.2% | 1.6% | 0.62% | 0.34% | — |
| Dec 2025 | 70.8% | 26% | 2.2% | 0.69% | 0.37% | — |
| Jan 2026 | 66.3% | 29.7% | 2.5% | 0.96% | 0.43% | — |
| Feb 2026 | 70.7% | 25.9% | 1.9% | 1% | 0.56% | — |
| Mar 2026 | 73.4% | 22% | 1.9% | 1.1% | 1.6% | — |
| Apr 2026 | 69.2% | 25.3% | 2.2% | 1% | 2.2% | — |
| May 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jun 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jul 2026 | 75% | 22.5% | 1.3% | 0.73% | 0.49% | — |
| Aug 2026 | 70.7% | 25.9% | 1.9% | 0.84% | 0.69% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Butternut Mountain and Shady Maple comparison changed over the last 12 months?
3 findings
- Shady Maple was ahead of Butternut Mountain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Butternut Mountain’s estimated Share of Search among maple syrup brands worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Shady Maple’s estimated Share of Search among maple syrup brands worldwide moved from 77.7% to 70.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for maple syrup brands worldwide in August 2026?
2 changes
In August 2026, Butternut Mountain gained estimated Share of Search among maple syrup brands worldwide, from 1.3% to 1.9%.
In August 2026, Shady Maple lost estimated Share of Search among maple syrup brands worldwide, from 75% to 70.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Butternut Mountain’s and Shady Maple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butternut Mountain
1 branded search term
- butternut mountain farm
Shady Maple
1 branded search term
- shady maple
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.