Brandwave

DaVinci vs Mrs Butterworth's:Which is more popular?

In September 2026, Mrs Butterworth's had more branded searches than DaVinci among syrups worldwide. Mrs Butterworth's had about 22,200 branded searches, while DaVinci had 12,100. Mrs Butterworth's made up 8.5% of all syrup searches we track, and DaVinci accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about syrups, Mrs Butterworth's appeared in three of the five answers and DaVinci in two. Mrs Butterworth's was mentioned before DaVinci in three out of four answers that named either.

Among syrups worldwide in September 2026

Who do people search for more?

Mrs Butterworth's, about 83% more searches than DaVinci

Mrs Butterworth's 22.2K searchesDaVinci 12.1K searches

Who does AI mention more?

Mrs Butterworth's, mentioned in 3 of 5 answers, DaVinci in 2

Mrs Butterworth's in 3 of 5DaVinci in 2 of 5

Who does AI recommend more?

Mrs Butterworth's, named ahead of DaVinci in 3 of 4 answers

Mrs Butterworth's first in 3DaVinci first in 1

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Top syrups in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DaVinci was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mrs Butterworth's was listed before DaVinci in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Torani1st
  2. Monin2nd
  3. Mrs Butterworth's3rd
  4. DaVinci4th
  5. Sweetbird–
  6. Teisseire–
  7. Routin 1883–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mrs Butterworth's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaVinci2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sweetbird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teisseire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Routin 18830 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about syrups

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DaVinci or Mrs Butterworth's more popular in search?

This chart shows how often people search Google for DaVinci and Mrs Butterworth's by name. Each line represents a brand's share of searches for all seven syrups we track, month by month, from English-language searches worldwide.

DaVinci and Mrs Butterworth's among syrups worldwide, by month

Share of searches by month for Mrs Butterworth's, DaVinci. The figures are in the table below the chart.

View monthly share of searches table
MonthMoninToraniMrs Butterworth'sDaVinciSweetbirdTeisseireRoutin 1883
Oct 202541.3%41.3%10.1%4.5%0.87%1.3%0.55%
Nov 202538.7%47%7.7%4.2%0.81%1%0.44%
Dec 202538.1%46.3%9.3%4.2%0.67%1%0.41%
Jan 202638%46.2%9.3%4.2%0.67%1.2%0.5%
Feb 202634.4%51.1%8.4%3.8%0.74%1.1%0.48%
Mar 202638.6%46.9%7.7%4.2%0.81%1.2%0.54%
Apr 202639.1%48%6.4%4.3%0.68%1%0.43%
May 202635.1%52.7%5.8%3.9%0.77%1.4%0.43%
Jun 202638.7%47.5%6.4%4.3%0.84%1.9%0.45%
Jul 202643.7%43.7%5.9%3.9%0.78%1.7%0.37%
Aug 202638.2%46.9%7.7%4.2%1%1.5%0.38%
Sep 202642.1%42.1%8.5%4.6%1.1%1.1%0.46%

How has the DaVinci and Mrs Butterworth's comparison changed over the last 12 months?

3 findings
  • Mrs Butterworth's was ahead of DaVinci in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DaVinci’s share of searches among syrups worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for syrups worldwide in September 2026?

2 changes

  1. In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%.

  2. Estimated monthly branded searches for DaVinci worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DaVinci’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DaVinci

1 branded search term

  • davinci syrup

Mrs Butterworth's

1 branded search term

  • mrs. butterworths

How the Brand Demand Index is measured

Other head-to-heads among syrups

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