Brandwave

Mrs Butterworth's vs Sweetbird:Which is more popular?

In September 2026, Mrs Butterworth's had more branded searches than Sweetbird among syrups worldwide. Mrs Butterworth's had about 22,200 branded searches, while Sweetbird had 2,900. Mrs Butterworth's made up 8.5% of all syrup searches we track, and Sweetbird accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about syrups, Mrs Butterworth's appeared in three of the five answers and Sweetbird in none.

Among syrups worldwide in September 2026

Who do people search for more?

Mrs Butterworth's, about 8 searches for every 1 for Sweetbird

Mrs Butterworth's 22.2K searchesSweetbird 2.9K searches

Who does AI mention more?

Mrs Butterworth's, mentioned in 3 of 5 answers, Sweetbird in 0

Mrs Butterworth's in 3 of 5Sweetbird in 0 of 5

Who does AI recommend more?

Mrs Butterworth's, the only one of the two named

Mrs Butterworth's first in 3Sweetbird never named

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Top syrups in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sweetbird did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Torani1st
  2. Monin2nd
  3. Mrs Butterworth's3rd
  4. DaVinci4th
  5. Sweetbird–
  6. Teisseire–
  7. Routin 1883–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torani5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mrs Butterworth's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaVinci2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sweetbird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teisseire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Routin 18830 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about syrups

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mrs Butterworth's or Sweetbird more popular in search?

This chart shows how often people search Google for Mrs Butterworth's and Sweetbird by name. Each line represents a brand's share of searches for all seven syrups we track, month by month, from English-language searches worldwide.

Mrs Butterworth's and Sweetbird among syrups worldwide, by month

Share of searches by month for Mrs Butterworth's, Sweetbird. The figures are in the table below the chart.

View monthly share of searches table
MonthMoninToraniMrs Butterworth'sDaVinciSweetbirdTeisseireRoutin 1883
Oct 202541.3%41.3%10.1%4.5%0.87%1.3%0.55%
Nov 202538.7%47%7.7%4.2%0.81%1%0.44%
Dec 202538.1%46.3%9.3%4.2%0.67%1%0.41%
Jan 202638%46.2%9.3%4.2%0.67%1.2%0.5%
Feb 202634.4%51.1%8.4%3.8%0.74%1.1%0.48%
Mar 202638.6%46.9%7.7%4.2%0.81%1.2%0.54%
Apr 202639.1%48%6.4%4.3%0.68%1%0.43%
May 202635.1%52.7%5.8%3.9%0.77%1.4%0.43%
Jun 202638.7%47.5%6.4%4.3%0.84%1.9%0.45%
Jul 202643.7%43.7%5.9%3.9%0.78%1.7%0.37%
Aug 202638.2%46.9%7.7%4.2%1%1.5%0.38%
Sep 202642.1%42.1%8.5%4.6%1.1%1.1%0.46%

How has the Mrs Butterworth's and Sweetbird comparison changed over the last 12 months?

3 findings
  • Mrs Butterworth's was ahead of Sweetbird in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Sweetbird’s share of searches among syrups worldwide moved from 0.87% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for syrups worldwide in September 2026?

2 changes

  1. In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%.

  2. In September 2026, Sweetbird rose from 6th to 5th among syrups worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mrs Butterworth's’ and Sweetbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mrs Butterworth's

1 branded search term

  • mrs. butterworths

Sweetbird

1 branded search term

  • sweetbird syrup

How the Brand Demand Index is measured

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