Maple Grove vs Mrs Butterworth's:Which is more popular by branded search?
In August 2026, Mrs Butterworth's had more branded searches than Maple Grove among maple syrup brands worldwide. Mrs Butterworth's was estimated to have 22.2K branded searches compared to Maple Grove’s 720, and held a 25.9% Share of Search versus Maple Grove’s 0.84%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maple Grove or Mrs Butterworth's?
Compare the maple syrup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mrs Butterworth's, Maple Grove. The figures are in the table below the chart.
View monthly share of search table
| Month | Shady Maple | Mrs Butterworth's | Butternut Mountain | Maple Grove | Coomb Farm | Grade A |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 19.1% | 2.1% | 0.51% | 0.62% | — |
| Nov 2025 | 78.2% | 19.2% | 1.6% | 0.62% | 0.34% | — |
| Dec 2025 | 70.8% | 26% | 2.2% | 0.69% | 0.37% | — |
| Jan 2026 | 66.3% | 29.7% | 2.5% | 0.96% | 0.43% | — |
| Feb 2026 | 70.7% | 25.9% | 1.9% | 1% | 0.56% | — |
| Mar 2026 | 73.4% | 22% | 1.9% | 1.1% | 1.6% | — |
| Apr 2026 | 69.2% | 25.3% | 2.2% | 1% | 2.2% | — |
| May 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jun 2026 | 74.7% | 22.4% | 1.6% | 0.73% | 0.59% | — |
| Jul 2026 | 75% | 22.5% | 1.3% | 0.73% | 0.49% | — |
| Aug 2026 | 70.7% | 25.9% | 1.9% | 0.84% | 0.69% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Maple Grove and Mrs Butterworth's comparison changed over the last 12 months?
3 findings
- Mrs Butterworth's was ahead of Maple Grove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maple Grove’s estimated Share of Search among maple syrup brands worldwide moved from 0.51% to 0.84%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide moved from 19.1% to 25.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for maple syrup brands worldwide in August 2026?
2 changes
In August 2026, Mrs Butterworth's gained estimated Share of Search among maple syrup brands worldwide, from 22.5% to 25.9%.
Estimated monthly branded searches for Maple Grove worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maple Grove’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maple Grove
1 branded search term
- maple grove syrup
Mrs Butterworth's
1 branded search term
- mrs butterworths
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.