How popular isMarpipe?
In September 2026, people searched for Marpipe by name about 1,900 times worldwide, a 34.5% decrease from the previous year. These searches made up 4.5% of all global ad creative automation platform searches, placing Marpipe seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about ad creative automation platforms, Marpipe appeared in two of the four answers and was the sixth most recommended of the eight.
Marpipe is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.
AdCreative.aiShare of searches 29.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
FlashtalkingShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
CeltraShare of searches 12.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
BannerflowShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
MarpipeShare of searches 4.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
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Top ad creative automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Marpipe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Marpipe is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Celtra1st
Smartly.io2nd- Bannerflow3rd
- AdCreative.ai4th
Abyssale5th- Marpipe6th
- Flashtalking–
Innovid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smartly.io4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Celtra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bannerflow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AdCreative.ai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Abyssale2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marpipe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Flashtalking0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Innovid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ad creative automation platforms
4 answers
Asked ChatGPT
“Which ad creative automation platform should I use?”
Asked ChatGPT
“What are the best ad creative automation platforms?”
Asked ChatGPT
“What's the best ad creative automation platform for making ads at scale?”
Searched Google, AI Overview
“creative production platform”
Searched Google, AI Overview
“programmatic creative platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ad creative automation platforms compete with Marpipe?
Share of searches by month for AdCreative.ai, Flashtalking, Celtra, Bannerflow, Innovid, Abyssale, Marpipe, Smartly.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | AdCreative.ai | Flashtalking | Celtra | Bannerflow | Innovid | Abyssale | Marpipe | Smartly.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 11.1% | 9% | 7.4% | 9% | 9% | 4.9% | 3.2% |
| Nov 2025 | 48.5% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Dec 2025 | 46.8% | 11.2% | 9.1% | 7.5% | 9.1% | 9.1% | 3.9% | 3.3% |
| Jan 2026 | 48.4% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Feb 2026 | 43.8% | 10.4% | 10.4% | 8.4% | 10.4% | 8.4% | 4.6% | 3.6% |
| Mar 2026 | 45.1% | 10.8% | 10.8% | 8.8% | 8.8% | 7.2% | 4.7% | 3.9% |
| Apr 2026 | 41.6% | 14.8% | 9.9% | 8% | 9.9% | 8% | 4.4% | 3.5% |
| May 2026 | 37.2% | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 5.8% | 3.2% |
| Jun 2026 | 33.2% | 17.8% | 11.9% | 9.7% | 9.7% | 7.9% | 6.4% | 3.5% |
| Jul 2026 | 28.1% | 22.5% | 12.3% | 8.2% | 10% | 10% | 5.4% | 3.6% |
| Aug 2026 | 31.4% | 20.7% | 11.2% | 9.2% | 11.2% | 7.4% | 4.8% | 4.1% |
| Sep 2026 | 29.6% | 19.4% | 12.9% | 10.5% | 10.5% | 8.6% | 4.5% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 12.4K | +0.41% | -1.8 points | |
| 2, held 2nd | 19.4% | 8.1K | 0% | -1.3 points | |
| 3, held 3rd | 12.9% | 5.4K | +22.7% | +1.7 points | |
| 4, moved from 5th to 4th | 10.5% | 4.4K | +22.2% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.5% | 4.4K | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.6% | 3.6K | +24.1% | +1.2 points | |
| 7, held 7th | 4.5% | 1.9K | 0% | -0.3 points | |
| 8, held 8th | 3.8% | 1.6K | 0% | -0.2 points |
29.6%
Held 1st. 12.4K estimated branded searches, +0.41% vs prior month. Share -1.8 points.
19.4%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Celtra12.9%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.7 points.
10.5%
Moved from 5th to 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
5.
Innovid10.5%
Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.
Abyssale8.6%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.2 points.
7.
Marpipe4.5%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.8%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Marpipe and its closest rivals
Every comparison with Marpipe
13 comparisons
How has branded search demand for Marpipe changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marpipe worldwide fell from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Marpipe’s share of searches among ad creative automation platforms worldwide peaked at 6.4% in June 2026 and was lowest at 3.9% in December 2025.
How did search popularity change for ad creative automation platforms worldwide in September 2026?
6 changes
In September 2026, Bannerflow overtook Innovid to rank 4th among ad creative automation platforms worldwide, with 10.5% of the searches.
In September 2026, Celtra gained share of searches among ad creative automation platforms worldwide, from 11.2% to 12.9%.
In September 2026, Abyssale gained share of searches among ad creative automation platforms worldwide, from 7.4% to 8.6%.
In September 2026, AdCreative.ai lost share of searches among ad creative automation platforms worldwide, from 31.4% to 29.6%.
In September 2026, Flashtalking lost share of searches among ad creative automation platforms worldwide, from 20.7% to 19.4%.
In September 2026, Innovid lost share of searches among ad creative automation platforms worldwide, from 11.2% to 10.5%.
How are Marpipe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Marpipe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marpipe
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Where does Marpipe compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Ad creative automation platforms | 7th of 8 | 4.5% | Shown above |
| Creative testing platforms | 3rd of 9 | 5.8% | Show ranking |
Is Marpipe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.