Marpipe vs Zappi:Which is more popular?
In September 2026, Marpipe had more branded searches than Zappi among creative testing platforms worldwide. Marpipe had about 1,900 branded searches, while Zappi had 50. Marpipe made up 5.8% of all creative testing platform searches we track, and Zappi accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Marpipe appeared in four of the five answers and Zappi in none.
Who do people search for more?
Marpipe, about 38 searches for every 1 for Zappi
Who does AI mention more?
Marpipe, mentioned in 4 of 5 answers, Zappi in 0
Who does AI recommend more?
Marpipe, the only one of the two named
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Top creative testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marpipe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zappi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Motion1st- Marpipe2nd
AdCreative.ai3rd
Segwise4th
Neurons5th
System15th
DAIVID–
Kantar Marketplace–
Zappi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative testing platforms
5 answers
Asked ChatGPT
“Which creative testing platform should I use?”
Asked ChatGPT
“What are the best creative testing platforms?”
Asked ChatGPT
“What's the best creative testing platform for ad testing?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“creative testing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marpipe or Zappi more popular in search?
This chart shows how often people search Google for Marpipe and Zappi by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Marpipe, Zappi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Marpipe and Zappi comparison changed over the last 12 months?
3 findings
- Marpipe was ahead of Zappi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marpipe’s share of searches among creative testing platforms worldwide moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Zappi’s share of searches among creative testing platforms worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.
Estimated monthly branded searches for Zappi worldwide fell 37.5% over 12 measured months, from 80 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Marpipe’s and Zappi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creative testing platforms
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