Brandwave

Creative testing platforms:Which brands are most popular in search?

In August 2026, DAIVID was the most searched among creative testing platforms worldwide, with an estimated 1.3K branded searches and 58% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DAIVID58%
  2. Kantar Marketplace31.3%
  3. Neurons4.9%
  4. System13.6%
  5. Zappi2.2%

Follow creative testing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare tools that test advertising creative before or during campaigns to inform brand investment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creative testing platforms worldwide, by month

Share of Search by month for DAIVID, Kantar Marketplace, Neurons, System1, Zappi. The figures are in the table below the chart.

View monthly share of search table
MonthDAIVIDKantar MarketplaceNeuronsSystem1Zappi
Oct 202554.4%35.4%4.4%3.1%2.7%
Nov 202552.6%36.8%4.5%3.6%2.4%
Dec 202560.6%30.3%4.5%2.3%2.3%
Jan 202650.2%37.8%5.8%3.1%3.1%
Feb 202652.8%36.6%4.6%3.3%2.6%
Mar 202654.2%33.2%5.4%3.4%3.7%
Apr 202660.2%25.6%4.5%7.1%2.6%
May 202658.8%31.6%4%2.6%2.9%
Jun 202654.6%34.9%5.5%2.5%2.5%
Jul 202658.3%31.4%4.5%3.1%2.7%
Aug 202658%31.3%4.9%3.6%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DAIVID

    58%

    held 1st · 1.3K estimated branded searches · 0% vs prior month · -0.3 points

  2. 2.Kantar Marketplace

    31.3%

    held 2nd · 700 estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Neurons

    4.9%

    held 3rd · 110 estimated branded searches · +10% vs prior month · +0.4 points

  4. 4.System1

    3.6%

    held 4th · 80 estimated branded searches · +14.3% vs prior month · +0.4 points

  5. 5.Zappi

    2.2%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among creative testing platforms worldwide?

In August 2026, DAIVID was the most searched among creative testing platforms worldwide, with an estimated 1.3K branded searches and 58% estimated Share of Search within this set. Kantar Marketplace is in 2nd place, 26.8 percentage points behind at 31.3% Share of Search.

Global creative testing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DAIVID54.4% → 58%60.6%Dec 202550.2%Jan 20261st
Kantar Marketplace35.4% → 31.3%37.8%Jan 202625.6%Apr 20262nd
Neurons4.4% → 4.9%5.8%Jan 20264%May 20263rd
System13.1% → 3.6%7.1%Apr 20262.3%Dec 20254th
Zappi2.7% → 2.2%3.7%Mar 20262.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide increased from 54.4% to 58%.
  • Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide decreased from 35.4% to 31.3%.
  • Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide increased from 3.1% to 3.6%.
  • Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide peaked at 60.6% in December 2025 and was lowest at 50.2% in January 2026.
  • Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide peaked at 37.8% in January 2026 and was lowest at 25.6% in April 2026.
  • Across the 11 months ending August 2026, Neurons’ estimated Share of Search among creative testing platforms worldwide peaked at 5.8% in January 2026 and was lowest at 4% in May 2026.
  • Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide peaked at 7.1% in April 2026 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, Zappi’s estimated Share of Search among creative testing platforms worldwide peaked at 3.7% in March 2026 and was lowest at 2.2% in August 2026.
  • Across the 11 months ending August 2026, Neurons and Zappi held steady: their estimated Share of Search among creative testing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for creative testing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Zappi worldwide fell 37.5% over 11 measured months, from 80 to 50 in August 2026.

  2. Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.

  3. Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.

  5. Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record