Marpipe vs Segwise:Which is more popular?
In September 2026, Marpipe had more branded searches than Segwise among creative testing platforms worldwide. Marpipe had about 1,900 branded searches, while Segwise had 1,480. Marpipe made up 5.8% of all creative testing platform searches we track, and Segwise accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Marpipe appeared in four of the five answers and Segwise in two. Marpipe was mentioned before Segwise in every answer.
Who do people search for more?
Marpipe, about 28% more searches than Segwise
Who does AI mention more?
Marpipe, mentioned in 4 of 5 answers, Segwise in 2
Who does AI recommend more?
Marpipe, named ahead of Segwise in every answer
Follow Marpipe vs Segwise and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top creative testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marpipe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marpipe was listed before Segwise in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Motion1st- Marpipe2nd
AdCreative.ai3rd
Segwise4th
Neurons5th
System15th
DAIVID–
Kantar Marketplace–
Zappi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative testing platforms
5 answers
Asked ChatGPT
“Which creative testing platform should I use?”
Asked ChatGPT
“What are the best creative testing platforms?”
Asked ChatGPT
“What's the best creative testing platform for ad testing?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“creative testing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marpipe or Segwise more popular in search?
This chart shows how often people search Google for Marpipe and Segwise by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Marpipe, Segwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Marpipe and Segwise comparison changed over the last 12 months?
3 findings
- Marpipe was ahead of Segwise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marpipe’s share of searches among creative testing platforms worldwide moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.
Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marpipe’s and Segwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creative testing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.