Brandwave

How popular isSystem1?

In September 2026, people searched for System1 by name about 30 times worldwide, a 25% decrease from the previous year. These searches made up 0.09% of all global creative testing platform searches, placing System1 ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about creative testing platforms, System1 appeared in two of the five answers and was the joint fifth most recommended of the nine.

Search and AI answers in September 2026

System1 is the ninth most searched of 9 competitors and the joint fifth most recommended in AI answers.

  1. MotionShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AdCreative.aiShare of searches 37.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. MarpipeShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SegwiseShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. System1Share of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top creative testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, System1 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. System1 is the joint fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motion1st
  2. Marpipe2nd
  3. AdCreative.ai3rd
  4. Segwise4th
  5. Neurons5th
  6. System15th
  7. DAIVID–
  8. Kantar Marketplace–
  9. Zappi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creative testing platforms compete with System1?

System1 against creative testing platforms worldwide, by month

Share of searches by month for Motion, AdCreative.ai, Marpipe, Segwise, DAIVID, Kantar Marketplace, System1. The figures are in the table below the chart.

View monthly share of searches table
MonthMotionAdCreative.aiMarpipeSegwiseDAIVIDKantar MarketplaceNeuronsZappiSystem1
Oct 202539.3%49%5.1%1.5%2.8%1.8%0.19%0.14%0.07%
Nov 202540.1%49.8%4.3%1.4%2.3%1.6%0.18%0.11%0.05%
Dec 202539.3%49.1%4.1%1.8%3.5%1.7%0.24%0.13%0.07%
Jan 202644.7%45.3%4%1.8%2.1%1.6%0.23%0.13%0.07%
Feb 202638.1%48%5.1%2.7%3.4%2.3%0.27%0.17%0.08%
Mar 202638.7%48.2%5%3.1%2.8%1.7%0.23%0.19%0.07%
Apr 202638.4%48.3%5.1%2.9%3.4%1.4%0.23%0.15%0.08%
May 202641.6%42.5%6.7%3.2%3.7%2%0.21%0.18%0.09%
Jun 202640.7%41.6%8%3.3%3.6%2.3%0.3%0.17%0.08%
Jul 202644.7%37.3%7.3%4.1%3.9%2.1%0.27%0.18%0.09%
Aug 202645.7%38%5.9%3.7%4%2.2%0.31%0.15%0.09%
Sep 202645.1%37.6%5.8%4.5%4%2.5%0.24%0.15%0.09%

  1. 1.Motion

    45.1%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.AdCreative.ai

    37.6%

    Held 2nd. 12.4K estimated branded searches, +0.41% vs prior month. Share -0.4 points.

  3. 3.Marpipe

    5.8%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Segwise

    4.5%

    Moved from 5th to 4th. 1.5K estimated branded searches, +23.3% vs prior month. Share +0.8 points.

  5. 5.DAIVID

    4%

    Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Kantar Marketplace

    2.5%

    Held 6th. 830 estimated branded searches, +18.6% vs prior month. Share +0.4 points.

  7. 7.Neurons

    0.24%

    Held 7th. 80 estimated branded searches, -20% vs prior month. Share -0.1 points.

  8. 8.Zappi

    0.15%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.System1

    0.09%

    Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between System1 and its closest rivals

How has branded search demand for System1 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for System1 worldwide fell from 40 to 30.
  • Across the 12 months ending September 2026, System1’s share of searches among creative testing platforms worldwide held steady, from 0.07% to 0.09%.

How did search popularity change for creative testing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.

  2. In September 2026, Motion lost share of searches among creative testing platforms worldwide, from 45.7% to 45.1%.

  3. Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.

  4. Estimated monthly branded searches for AdCreative.ai worldwide fell 55.4% over 12 measured months, from 27.7K to 12.4K in September 2026.

  5. Estimated monthly branded searches for Zappi worldwide fell 37.5% over 12 measured months, from 80 to 50 in September 2026.

  6. Estimated monthly branded searches for Neurons worldwide fell 27.3% over 12 measured months, from 110 to 80 in September 2026.

How are System1’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using System1’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • system1 ad testing
  • system1 creative testing

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