Brandwave

Segwise vs System1:Which is more popular?

In September 2026, Segwise had more branded searches than System1 among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while System1 had 30. Segwise made up 4.5% of all creative testing platform searches we track, and System1 accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Segwise and System1 each appeared in two of the five answers. Segwise was mentioned before System1 in two out of three answers that named either.

Among creative testing platforms worldwide in September 2026

Who do people search for more?

Segwise, about 49 searches for every 1 for System1

Segwise 1.5K searchesSystem1 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Segwise in 2 of 5System1 in 2 of 5

Who does AI recommend more?

Segwise, named ahead of System1 in 2 of 3 answers

Segwise first in 2System1 first in 1

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Top creative testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. System1 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Segwise was listed before System1 in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motion1st
  2. Marpipe2nd
  3. AdCreative.ai3rd
  4. Segwise4th
  5. Neurons5th
  6. System15th
  7. DAIVID–
  8. Kantar Marketplace–
  9. Zappi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Segwise or System1 more popular in search?

This chart shows how often people search Google for Segwise and System1 by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.

Segwise and System1 among creative testing platforms worldwide, by month

Share of searches by month for Segwise, System1. The figures are in the table below the chart.

View monthly share of searches table
MonthMotionAdCreative.aiMarpipeSegwiseDAIVIDKantar MarketplaceNeuronsZappiSystem1
Oct 202539.3%49%5.1%1.5%2.8%1.8%0.19%0.14%0.07%
Nov 202540.1%49.8%4.3%1.4%2.3%1.6%0.18%0.11%0.05%
Dec 202539.3%49.1%4.1%1.8%3.5%1.7%0.24%0.13%0.07%
Jan 202644.7%45.3%4%1.8%2.1%1.6%0.23%0.13%0.07%
Feb 202638.1%48%5.1%2.7%3.4%2.3%0.27%0.17%0.08%
Mar 202638.7%48.2%5%3.1%2.8%1.7%0.23%0.19%0.07%
Apr 202638.4%48.3%5.1%2.9%3.4%1.4%0.23%0.15%0.08%
May 202641.6%42.5%6.7%3.2%3.7%2%0.21%0.18%0.09%
Jun 202640.7%41.6%8%3.3%3.6%2.3%0.3%0.17%0.08%
Jul 202644.7%37.3%7.3%4.1%3.9%2.1%0.27%0.18%0.09%
Aug 202645.7%38%5.9%3.7%4%2.2%0.31%0.15%0.09%
Sep 202645.1%37.6%5.8%4.5%4%2.5%0.24%0.15%0.09%

How has the Segwise and System1 comparison changed over the last 12 months?

3 findings
  • Segwise was ahead of System1 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K.
  • Across the 12 months ending September 2026, System1’s share of searches among creative testing platforms worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for creative testing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.

  2. Estimated monthly branded searches for System1 worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Segwise’s and System1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segwise

2 branded search terms

  • segwise
  • segwise.ai

System1

2 branded search terms

  • system1 ad testing
  • system1 creative testing

How the Brand Demand Index is measured

Other head-to-heads among creative testing platforms

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