Kantar Marketplace vs System1:Which is more popular by branded search?
In August 2026, Kantar Marketplace had more branded searches than System1 among creative testing platforms worldwide. Kantar Marketplace was estimated to have 700 branded searches compared to System1’s 80, and held a 31.3% Share of Search versus System1’s 3.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Kantar Marketplace or System1?
Compare tools that test advertising creative before or during campaigns to inform brand investment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kantar Marketplace, System1. The figures are in the table below the chart.
View monthly share of search table
| Month | DAIVID | Kantar Marketplace | Neurons | System1 | Zappi |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 35.4% | 4.4% | 3.1% | 2.7% |
| Nov 2025 | 52.6% | 36.8% | 4.5% | 3.6% | 2.4% |
| Dec 2025 | 60.6% | 30.3% | 4.5% | 2.3% | 2.3% |
| Jan 2026 | 50.2% | 37.8% | 5.8% | 3.1% | 3.1% |
| Feb 2026 | 52.8% | 36.6% | 4.6% | 3.3% | 2.6% |
| Mar 2026 | 54.2% | 33.2% | 5.4% | 3.4% | 3.7% |
| Apr 2026 | 60.2% | 25.6% | 4.5% | 7.1% | 2.6% |
| May 2026 | 58.8% | 31.6% | 4% | 2.6% | 2.9% |
| Jun 2026 | 54.6% | 34.9% | 5.5% | 2.5% | 2.5% |
| Jul 2026 | 58.3% | 31.4% | 4.5% | 3.1% | 2.7% |
| Aug 2026 | 58% | 31.3% | 4.9% | 3.6% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kantar Marketplace and System1 comparison changed over the last 12 months?
3 findings
- Kantar Marketplace was ahead of System1 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide moved from 35.4% to 31.3%, and its estimated monthly branded searches moved from 1K to 700.
- Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 90 to 80.
How did search popularity change for creative testing platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kantar Marketplace’s and System1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kantar Marketplace
2 branded search terms
- kantar link
- kantar marketplace
System1
4 branded search terms
- system1 ad testing
- system1 creative testing
- system1 test your ad
- system1group.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.