How popular isKantar Marketplace in search?
In August 2026, there were an estimated 700 branded searches for Kantar Marketplace worldwide which is down 32.7% over the last 11 months. Kantar Marketplace holds 31.3% estimated Share of Search among creative testing platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which creative testing platforms compete with Kantar Marketplace?
Share of Search by month for DAIVID, Kantar Marketplace, Neurons, System1, Zappi. The figures are in the table below the chart.
View monthly share of search table
| Month | DAIVID | Kantar Marketplace | Neurons | System1 | Zappi |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 35.4% | 4.4% | 3.1% | 2.7% |
| Nov 2025 | 52.6% | 36.8% | 4.5% | 3.6% | 2.4% |
| Dec 2025 | 60.6% | 30.3% | 4.5% | 2.3% | 2.3% |
| Jan 2026 | 50.2% | 37.8% | 5.8% | 3.1% | 3.1% |
| Feb 2026 | 52.8% | 36.6% | 4.6% | 3.3% | 2.6% |
| Mar 2026 | 54.2% | 33.2% | 5.4% | 3.4% | 3.7% |
| Apr 2026 | 60.2% | 25.6% | 4.5% | 7.1% | 2.6% |
| May 2026 | 58.8% | 31.6% | 4% | 2.6% | 2.9% |
| Jun 2026 | 54.6% | 34.9% | 5.5% | 2.5% | 2.5% |
| Jul 2026 | 58.3% | 31.4% | 4.5% | 3.1% | 2.7% |
| Aug 2026 | 58% | 31.3% | 4.9% | 3.6% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.3K | 0% | -0.3 points | |
| 2, held 2nd | 31.3% | 700 | 0% | -0.1 points | |
| 3, held 3rd | 4.9% | 110 | +10% | +0.4 points | |
| 4, held 4th | 3.6% | 80 | +14.3% | +0.4 points | |
| 5, held 5th | 2.2% | 50 | -16.7% | -0.5 points |
1.
DAIVID58%
held 1st · 1.3K estimated branded searches · 0% vs prior month · -0.3 points
31.3%
held 2nd · 700 estimated branded searches · 0% vs prior month · -0.1 points
3.
Neurons4.9%
held 3rd · 110 estimated branded searches · +10% vs prior month · +0.4 points
4.
System13.6%
held 4th · 80 estimated branded searches · +14.3% vs prior month · +0.4 points
5.
Zappi2.2%
held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points
Compare search popularity between Kantar Marketplace and its closest rivals
How has branded search demand for Kantar Marketplace changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kantar Marketplace worldwide fell from 1K to 700.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide decreased from 35.4% to 31.3%.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide peaked at 37.8% in January 2026 and was lowest at 25.6% in April 2026.
How did search popularity change for creative testing platforms worldwide in August 2026?
5 changes
Estimated monthly branded searches for Zappi worldwide fell 37.5% over 11 measured months, from 80 to 50 in August 2026.
Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.
Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How is Kantar Marketplace measured?
Brandwave collects information about searches that people make online using Kantar Marketplace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kantar link
- kantar marketplace
Who owns Kantar Marketplace?
Kantar Marketplace is owned by Kantar. Brandwave does not track any other brands owned by Kantar.
Do you work for Kantar Marketplace? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kantar Marketplace your brand?
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