Kantar Marketplace vs Motion:Which is searched more?
In September 2026, Motion had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Motion had about 14,800 branded searches, while Kantar Marketplace had 830. Motion made up 45.1% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Kantar Marketplace or Motion more popular in search?
Compare tools that test advertising creative before or during campaigns to inform brand investment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Motion, Kantar Marketplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Kantar Marketplace and Motion comparison changed over the last 12 months?
3 findings
- Motion was ahead of Kantar Marketplace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kantar Marketplace’s share of searches among creative testing platforms worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 1K to 830.
- Across the 12 months ending September 2026, Motion’s share of searches among creative testing platforms worldwide moved from 39.3% to 45.1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
In September 2026, Motion lost share of searches among creative testing platforms worldwide, from 45.7% to 45.1%.
Estimated monthly branded searches for Kantar Marketplace worldwide fell 20.2% over 12 measured months, from 1K to 830 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kantar Marketplace’s and Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kantar Marketplace
2 branded search terms
- kantar link
- kantar marketplace
Motion
1 branded search term
- motionapp
Other head-to-heads among creative testing platforms
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