Brandwave

Kantar Marketplace vs Segwise:Which is more popular?

In September 2026, Segwise had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Kantar Marketplace had 830. Segwise made up 4.5% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Segwise appeared in two of the five answers and Kantar Marketplace in none.

Among creative testing platforms worldwide in September 2026

Who do people search for more?

Segwise, about 78% more searches than Kantar Marketplace

Segwise 1.5K searchesKantar Marketplace 830 searches

Who does AI mention more?

Segwise, mentioned in 2 of 5 answers, Kantar Marketplace in 0

Segwise in 2 of 5Kantar Marketplace in 0 of 5

Who does AI recommend more?

Segwise, the only one of the two named

Segwise first in 2Kantar Marketplace never named

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Top creative testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kantar Marketplace did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motion1st
  2. Marpipe2nd
  3. AdCreative.ai3rd
  4. Segwise4th
  5. Neurons5th
  6. System15th
  7. DAIVID–
  8. Kantar Marketplace–
  9. Zappi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kantar Marketplace or Segwise more popular in search?

This chart shows how often people search Google for Kantar Marketplace and Segwise by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.

Kantar Marketplace and Segwise among creative testing platforms worldwide, by month

Share of searches by month for Segwise, Kantar Marketplace. The figures are in the table below the chart.

View monthly share of searches table
MonthMotionAdCreative.aiMarpipeSegwiseDAIVIDKantar MarketplaceNeuronsZappiSystem1
Oct 202539.3%49%5.1%1.5%2.8%1.8%0.19%0.14%0.07%
Nov 202540.1%49.8%4.3%1.4%2.3%1.6%0.18%0.11%0.05%
Dec 202539.3%49.1%4.1%1.8%3.5%1.7%0.24%0.13%0.07%
Jan 202644.7%45.3%4%1.8%2.1%1.6%0.23%0.13%0.07%
Feb 202638.1%48%5.1%2.7%3.4%2.3%0.27%0.17%0.08%
Mar 202638.7%48.2%5%3.1%2.8%1.7%0.23%0.19%0.07%
Apr 202638.4%48.3%5.1%2.9%3.4%1.4%0.23%0.15%0.08%
May 202641.6%42.5%6.7%3.2%3.7%2%0.21%0.18%0.09%
Jun 202640.7%41.6%8%3.3%3.6%2.3%0.3%0.17%0.08%
Jul 202644.7%37.3%7.3%4.1%3.9%2.1%0.27%0.18%0.09%
Aug 202645.7%38%5.9%3.7%4%2.2%0.31%0.15%0.09%
Sep 202645.1%37.6%5.8%4.5%4%2.5%0.24%0.15%0.09%

How has the Kantar Marketplace and Segwise comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Segwise took it in December 2025.
  • Across the 12 months ending September 2026, Kantar Marketplace’s share of searches among creative testing platforms worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 1K to 830.
  • Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K.

How did search popularity change for creative testing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.

  2. Estimated monthly branded searches for Kantar Marketplace worldwide fell 20.2% over 12 measured months, from 1K to 830 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kantar Marketplace’s and Segwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kantar Marketplace

2 branded search terms

  • kantar link
  • kantar marketplace

Segwise

2 branded search terms

  • segwise
  • segwise.ai

How the Brand Demand Index is measured

Other head-to-heads among creative testing platforms

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