Kantar Marketplace vs Marpipe:Which is more popular?
In September 2026, Marpipe had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Marpipe had about 1,900 branded searches, while Kantar Marketplace had 830. Marpipe made up 5.8% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Marpipe appeared in four of the five answers and Kantar Marketplace in none.
Who do people search for more?
Marpipe, about 2 searches for every 1 for Kantar Marketplace
Who does AI mention more?
Marpipe, mentioned in 4 of 5 answers, Kantar Marketplace in 0
Who does AI recommend more?
Marpipe, the only one of the two named
Follow Kantar Marketplace vs Marpipe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top creative testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marpipe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kantar Marketplace did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Motion1st- Marpipe2nd
AdCreative.ai3rd
Segwise4th
Neurons5th
System15th
DAIVID–
Kantar Marketplace–
Zappi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative testing platforms
5 answers
Asked ChatGPT
“Which creative testing platform should I use?”
Asked ChatGPT
“What are the best creative testing platforms?”
Asked ChatGPT
“What's the best creative testing platform for ad testing?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“creative testing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kantar Marketplace or Marpipe more popular in search?
This chart shows how often people search Google for Kantar Marketplace and Marpipe by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Marpipe, Kantar Marketplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Kantar Marketplace and Marpipe comparison changed over the last 12 months?
3 findings
- Marpipe was ahead of Kantar Marketplace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kantar Marketplace’s share of searches among creative testing platforms worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 1K to 830.
- Across the 12 months ending September 2026, Marpipe’s share of searches among creative testing platforms worldwide moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.
Estimated monthly branded searches for Kantar Marketplace worldwide fell 20.2% over 12 measured months, from 1K to 830 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kantar Marketplace’s and Marpipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kantar Marketplace
2 branded search terms
- kantar link
- kantar marketplace
Marpipe
1 branded search term
- marpipe
Other head-to-heads among creative testing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.