How popular isDAIVID?
In September 2026, people searched for DAIVID by name about 1,300 times worldwide, an 18.8% decrease from the previous year. These searches made up 4% of all global creative testing platform searches, placing DAIVID fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about creative testing platforms, DAIVID did not appear in any of the answers.
DAIVID is the fifth most searched of 9 competitors and not listed in any AI answer.
MotionShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AdCreative.aiShare of searches 37.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
MarpipeShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SegwiseShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DAIVIDShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top creative testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DAIVID did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Motion1st
Marpipe2nd
AdCreative.ai3rd
Segwise4th
Neurons5th
System15th
DAIVID–
Kantar Marketplace–
Zappi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative testing platforms
5 answers
Asked ChatGPT
“Which creative testing platform should I use?”
Asked ChatGPT
“What are the best creative testing platforms?”
Asked ChatGPT
“What's the best creative testing platform for ad testing?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“creative testing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which creative testing platforms compete with DAIVID?
Share of searches by month for Motion, AdCreative.ai, Marpipe, Segwise, DAIVID, Kantar Marketplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 14.8K | 0% | -0.6 points | |
| 2, held 2nd | 37.6% | 12.4K | +0.41% | -0.4 points | |
| 3, held 3rd | 5.8% | 1.9K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 4.5% | 1.5K | +23.3% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4% | 1.3K | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.5% | 830 | +18.6% | +0.4 points | |
| 7, held 7th | 0.24% | 80 | -20% | -0.1 points | |
| 8, held 8th | 0.15% | 50 | 0% | 0 points | |
| 9, held 9th | 0.09% | 30 | 0% | 0 points |
1.
Motion45.1%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
37.6%
Held 2nd. 12.4K estimated branded searches, +0.41% vs prior month. Share -0.4 points.
3.
Marpipe5.8%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Segwise4.5%
Moved from 5th to 4th. 1.5K estimated branded searches, +23.3% vs prior month. Share +0.8 points.
5.
DAIVID4%
Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 6th. 830 estimated branded searches, +18.6% vs prior month. Share +0.4 points.
7.
Neurons0.24%
Held 7th. 80 estimated branded searches, -20% vs prior month. Share -0.1 points.
8.
Zappi0.15%
Held 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
9.
System10.09%
Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between DAIVID and its closest rivals
Every comparison with DAIVID
7 comparisons
How has branded search demand for DAIVID changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DAIVID worldwide fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, DAIVID’s share of searches among creative testing platforms worldwide increased from 2.8% to 4%.
- Across the 12 months ending September 2026, DAIVID’s share of searches among creative testing platforms worldwide peaked at 4% in August 2026 and was lowest at 2.1% in January 2026.
- Across the 12 months ending September 2026, DAIVID fell from 4th to 5th among creative testing platforms worldwide.
How did search popularity change for creative testing platforms worldwide in September 2026?
6 changes

In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.

In September 2026, Motion lost share of searches among creative testing platforms worldwide, from 45.7% to 45.1%.

Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.

Estimated monthly branded searches for AdCreative.ai worldwide fell 55.4% over 12 measured months, from 27.7K to 12.4K in September 2026.

Estimated monthly branded searches for Zappi worldwide fell 37.5% over 12 measured months, from 80 to 50 in September 2026.

Estimated monthly branded searches for Neurons worldwide fell 27.3% over 12 measured months, from 110 to 80 in September 2026.
How are DAIVID’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using DAIVID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Is DAIVID your brand?
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