Brandwave

AdCreative.ai vs Marpipe:Which is more popular?

In September 2026, AdCreative.ai had more branded searches than Marpipe among creative testing platforms worldwide. AdCreative.ai had about 12,400 branded searches, while Marpipe had 1,900. AdCreative.ai made up 37.6% of all creative testing platform searches we track, and Marpipe accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Marpipe appeared in four of the five answers and AdCreative.ai in two. Marpipe was mentioned before AdCreative.ai in three out of four answers.

Among creative testing platforms worldwide in September 2026

Who do people search for more?

AdCreative.ai, about 7 searches for every 1 for Marpipe

AdCreative.ai 12.4K searchesMarpipe 1.9K searches

Who does AI mention more?

Marpipe, mentioned in 4 of 5 answers, AdCreative.ai in 2

Marpipe in 4 of 5AdCreative.ai in 2 of 5

Who does AI recommend more?

Marpipe, named ahead of AdCreative.ai in 3 of 4 answers

Marpipe first in 3AdCreative.ai first in 1

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Top creative testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marpipe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AdCreative.ai was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Marpipe was listed before AdCreative.ai in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motion1st
  2. Marpipe2nd
  3. AdCreative.ai3rd
  4. Segwise4th
  5. Neurons5th
  6. System15th
  7. DAIVID–
  8. Kantar Marketplace–
  9. Zappi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AdCreative.ai or Marpipe more popular in search?

This chart shows how often people search Google for AdCreative.ai and Marpipe by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.

AdCreative.ai and Marpipe among creative testing platforms worldwide, by month

Share of searches by month for AdCreative.ai, Marpipe. The figures are in the table below the chart.

View monthly share of searches table
MonthMotionAdCreative.aiMarpipeSegwiseDAIVIDKantar MarketplaceNeuronsZappiSystem1
Oct 202539.3%49%5.1%1.5%2.8%1.8%0.19%0.14%0.07%
Nov 202540.1%49.8%4.3%1.4%2.3%1.6%0.18%0.11%0.05%
Dec 202539.3%49.1%4.1%1.8%3.5%1.7%0.24%0.13%0.07%
Jan 202644.7%45.3%4%1.8%2.1%1.6%0.23%0.13%0.07%
Feb 202638.1%48%5.1%2.7%3.4%2.3%0.27%0.17%0.08%
Mar 202638.7%48.2%5%3.1%2.8%1.7%0.23%0.19%0.07%
Apr 202638.4%48.3%5.1%2.9%3.4%1.4%0.23%0.15%0.08%
May 202641.6%42.5%6.7%3.2%3.7%2%0.21%0.18%0.09%
Jun 202640.7%41.6%8%3.3%3.6%2.3%0.3%0.17%0.08%
Jul 202644.7%37.3%7.3%4.1%3.9%2.1%0.27%0.18%0.09%
Aug 202645.7%38%5.9%3.7%4%2.2%0.31%0.15%0.09%
Sep 202645.1%37.6%5.8%4.5%4%2.5%0.24%0.15%0.09%

How has the AdCreative.ai and Marpipe comparison changed over the last 12 months?

3 findings

How did search popularity change for creative testing platforms worldwide in September 2026?

2 changes

  1. Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.

  2. Estimated monthly branded searches for AdCreative.ai worldwide fell 55.4% over 12 measured months, from 27.7K to 12.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AdCreative.ai’s and Marpipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AdCreative.ai

2 branded search terms

  • adcreative.ai
  • adcreativeai

Marpipe

1 branded search term

  • marpipe

How the Brand Demand Index is measured

Other head-to-heads among creative testing platforms

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