Brandwave

DAIVID vs Motion:Which is more popular?

In September 2026, Motion had more branded searches than DAIVID among creative testing platforms worldwide. Motion had about 14,800 branded searches, while DAIVID had 1,300. Motion made up 45.1% of all creative testing platform searches we track, and DAIVID accounted for 4%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Motion appeared in four of the five answers and DAIVID in none.

Among creative testing platforms worldwide in September 2026

Who do people search for more?

Motion, about 11 searches for every 1 for DAIVID

Motion 14.8K searchesDAIVID 1.3K searches

Who does AI mention more?

Motion, mentioned in 4 of 5 answers, DAIVID in 0

Motion in 4 of 5DAIVID in 0 of 5

Who does AI recommend more?

Motion, the only one of the two named

Motion first in 4DAIVID never named

Follow DAIVID vs Motion and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creative testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DAIVID did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motion1st
  2. Marpipe2nd
  3. AdCreative.ai3rd
  4. Segwise4th
  5. Neurons5th
  6. System15th
  7. DAIVID–
  8. Kantar Marketplace–
  9. Zappi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DAIVID or Motion more popular in search?

This chart shows how often people search Google for DAIVID and Motion by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.

DAIVID and Motion among creative testing platforms worldwide, by month

Share of searches by month for Motion, DAIVID. The figures are in the table below the chart.

View monthly share of searches table
MonthMotionAdCreative.aiMarpipeSegwiseDAIVIDKantar MarketplaceNeuronsZappiSystem1
Oct 202539.3%49%5.1%1.5%2.8%1.8%0.19%0.14%0.07%
Nov 202540.1%49.8%4.3%1.4%2.3%1.6%0.18%0.11%0.05%
Dec 202539.3%49.1%4.1%1.8%3.5%1.7%0.24%0.13%0.07%
Jan 202644.7%45.3%4%1.8%2.1%1.6%0.23%0.13%0.07%
Feb 202638.1%48%5.1%2.7%3.4%2.3%0.27%0.17%0.08%
Mar 202638.7%48.2%5%3.1%2.8%1.7%0.23%0.19%0.07%
Apr 202638.4%48.3%5.1%2.9%3.4%1.4%0.23%0.15%0.08%
May 202641.6%42.5%6.7%3.2%3.7%2%0.21%0.18%0.09%
Jun 202640.7%41.6%8%3.3%3.6%2.3%0.3%0.17%0.08%
Jul 202644.7%37.3%7.3%4.1%3.9%2.1%0.27%0.18%0.09%
Aug 202645.7%38%5.9%3.7%4%2.2%0.31%0.15%0.09%
Sep 202645.1%37.6%5.8%4.5%4%2.5%0.24%0.15%0.09%

How has the DAIVID and Motion comparison changed over the last 12 months?

3 findings
  • Motion was ahead of DAIVID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAIVID’s share of searches among creative testing platforms worldwide moved from 2.8% to 4%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Motion’s share of searches among creative testing platforms worldwide moved from 39.3% to 45.1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for creative testing platforms worldwide in September 2026?

3 changes

  1. In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.

  2. In September 2026, Motion lost share of searches among creative testing platforms worldwide, from 45.7% to 45.1%.

  3. Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DAIVID’s and Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAIVID

1 branded search term

  • daivid

Motion

1 branded search term

  • motionapp

How the Brand Demand Index is measured

Other head-to-heads among creative testing platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free