Brandwave

How popular isDAIVID in search?

In August 2026, there were an estimated 1.3K branded searches for DAIVID worldwide which is down 18.8% over the last 11 months. DAIVID holds 58% estimated Share of Search among creative testing platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DAIVID58%
  2. Kantar Marketplace31.3%
  3. Neurons4.9%
  4. System13.6%
  5. Zappi2.2%
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Which creative testing platforms compete with DAIVID?

DAIVID against creative testing platforms worldwide, by month

Share of Search by month for DAIVID, Kantar Marketplace, Neurons, System1, Zappi. The figures are in the table below the chart.

View monthly share of search table
MonthDAIVIDKantar MarketplaceNeuronsSystem1Zappi
Oct 202554.4%35.4%4.4%3.1%2.7%
Nov 202552.6%36.8%4.5%3.6%2.4%
Dec 202560.6%30.3%4.5%2.3%2.3%
Jan 202650.2%37.8%5.8%3.1%3.1%
Feb 202652.8%36.6%4.6%3.3%2.6%
Mar 202654.2%33.2%5.4%3.4%3.7%
Apr 202660.2%25.6%4.5%7.1%2.6%
May 202658.8%31.6%4%2.6%2.9%
Jun 202654.6%34.9%5.5%2.5%2.5%
Jul 202658.3%31.4%4.5%3.1%2.7%
Aug 202658%31.3%4.9%3.6%2.2%
Sep 2026—————

  1. 1.DAIVID

    58%

    held 1st · 1.3K estimated branded searches · 0% vs prior month · -0.3 points

  2. 2.Kantar Marketplace

    31.3%

    held 2nd · 700 estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Neurons

    4.9%

    held 3rd · 110 estimated branded searches · +10% vs prior month · +0.4 points

  4. 4.System1

    3.6%

    held 4th · 80 estimated branded searches · +14.3% vs prior month · +0.4 points

  5. 5.Zappi

    2.2%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -0.5 points

Compare search popularity between DAIVID and its closest rivals

How has branded search demand for DAIVID changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DAIVID worldwide fell from 1.6K to 1.3K.
  • Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide increased from 54.4% to 58%.
  • Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide peaked at 60.6% in December 2025 and was lowest at 50.2% in January 2026.

How did search popularity change for creative testing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Zappi worldwide fell 37.5% over 11 measured months, from 80 to 50 in August 2026.

  2. Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.

  3. Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.

  5. Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

How is DAIVID measured?

Brandwave collects information about searches that people make online using DAIVID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • daivid

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How the Brand Demand Index is measured

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