Marpipe vs Motion:Which is more popular?
In September 2026, Motion had more branded searches than Marpipe among creative testing platforms worldwide. Motion had about 14,800 branded searches, while Marpipe had 1,900. Motion made up 45.1% of all creative testing platform searches we track, and Marpipe accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about creative testing platforms, Marpipe and Motion each appeared in four of the five answers. Motion was mentioned before Marpipe in every answer.
Who do people search for more?
Motion, about 8 searches for every 1 for Marpipe
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Motion, named ahead of Marpipe in every answer
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Top creative testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marpipe and Motion were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Motion was listed before Marpipe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Motion1st
Marpipe2nd
AdCreative.ai3rd
Segwise4th
Neurons5th
System15th
DAIVID–
Kantar Marketplace–
Zappi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marpipe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AdCreative.ai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Segwise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neurons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- System12 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAIVID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kantar Marketplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zappi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creative testing platforms
5 answers
Asked ChatGPT
“Which creative testing platform should I use?”
Asked ChatGPT
“What are the best creative testing platforms?”
Asked ChatGPT
“What's the best creative testing platform for ad testing?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“creative testing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marpipe or Motion more popular in search?
This chart shows how often people search Google for Marpipe and Motion by name. Each line represents a brand's share of searches for all nine creative testing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Motion, Marpipe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Marpipe and Motion comparison changed over the last 12 months?
3 findings
- Motion was ahead of Marpipe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marpipe’s share of searches among creative testing platforms worldwide moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Motion’s share of searches among creative testing platforms worldwide moved from 39.3% to 45.1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
In September 2026, Motion lost share of searches among creative testing platforms worldwide, from 45.7% to 45.1%.
Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marpipe’s and Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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