Marpipe vs Smartly.io:Which is more popular?
In September 2026, Marpipe had more branded searches than Smartly.io among ad creative automation platforms worldwide. Marpipe had about 1,900 branded searches, while Smartly.io had 1,600. Marpipe made up 4.5% of all ad creative automation platform searches we track, and Smartly.io accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about ad creative automation platforms, Smartly.io appeared in all four answers and Marpipe in two. Smartly.io was mentioned before Marpipe in three out of four answers.
Who do people search for more?
Marpipe, about 19% more searches than Smartly.io
Who does AI mention more?
Smartly.io, mentioned in every answer we collected
Who does AI recommend more?
Smartly.io, named ahead of Marpipe in 3 of 4 answers
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Top ad creative automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Smartly.io appeared in all four answers. Marpipe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smartly.io was listed before Marpipe in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Celtra1st- Smartly.io2nd
Bannerflow3rd
AdCreative.ai4th
Abyssale5th- Marpipe6th
Flashtalking–
Innovid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smartly.io4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Celtra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bannerflow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AdCreative.ai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Abyssale2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marpipe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Flashtalking0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Innovid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ad creative automation platforms
4 answers
Asked ChatGPT
“Which ad creative automation platform should I use?”
Asked ChatGPT
“What are the best ad creative automation platforms?”
Asked ChatGPT
“What's the best ad creative automation platform for making ads at scale?”
Searched Google, AI Overview
“creative production platform”
Searched Google, AI Overview
“programmatic creative platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marpipe or Smartly.io more popular in search?
This chart shows how often people search Google for Marpipe and Smartly.io by name. Each line represents a brand's share of searches for all eight ad creative automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Marpipe, Smartly.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | AdCreative.ai | Flashtalking | Celtra | Bannerflow | Innovid | Abyssale | Marpipe | Smartly.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 11.1% | 9% | 7.4% | 9% | 9% | 4.9% | 3.2% |
| Nov 2025 | 48.5% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Dec 2025 | 46.8% | 11.2% | 9.1% | 7.5% | 9.1% | 9.1% | 3.9% | 3.3% |
| Jan 2026 | 48.4% | 9.5% | 9.5% | 7.7% | 9.5% | 7.7% | 4.2% | 3.3% |
| Feb 2026 | 43.8% | 10.4% | 10.4% | 8.4% | 10.4% | 8.4% | 4.6% | 3.6% |
| Mar 2026 | 45.1% | 10.8% | 10.8% | 8.8% | 8.8% | 7.2% | 4.7% | 3.9% |
| Apr 2026 | 41.6% | 14.8% | 9.9% | 8% | 9.9% | 8% | 4.4% | 3.5% |
| May 2026 | 37.2% | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 5.8% | 3.2% |
| Jun 2026 | 33.2% | 17.8% | 11.9% | 9.7% | 9.7% | 7.9% | 6.4% | 3.5% |
| Jul 2026 | 28.1% | 22.5% | 12.3% | 8.2% | 10% | 10% | 5.4% | 3.6% |
| Aug 2026 | 31.4% | 20.7% | 11.2% | 9.2% | 11.2% | 7.4% | 4.8% | 4.1% |
| Sep 2026 | 29.6% | 19.4% | 12.9% | 10.5% | 10.5% | 8.6% | 4.5% | 3.8% |
How has the Marpipe and Smartly.io comparison changed over the last 12 months?
3 findings
- Marpipe was ahead of Smartly.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marpipe’s share of searches among ad creative automation platforms worldwide moved from 4.9% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Smartly.io’s share of searches among ad creative automation platforms worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for ad creative automation platforms worldwide in September 2026?
2 changes
Marpipe’s share of searches among ad creative automation platforms worldwide has lost ground for 3 months in a row, from 6.4% to 4.5% in September 2026.
Estimated monthly branded searches for Smartly.io worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marpipe’s and Smartly.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marpipe
1 branded search term
- marpipe
Smartly.io
1 branded search term
- smartly.io
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