How popular isSmartly.io in search?
In August 2026, there were an estimated 1.6K branded searches for Smartly.io worldwide which is down 15.8% over the last 11 months. Smartly.io holds 7.2% estimated Share of Search among ad creative automation platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Flashtalking36.5%
Innovid20.2%
Celtra19.8%
Bannerflow16.2%
Smartly.io7.2%
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Which ad creative automation platforms compete with Smartly.io?
Share of Search by month for Flashtalking, Innovid, Celtra, Bannerflow, Smartly.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Flashtalking | Innovid | Celtra | Bannerflow | Smartly.io |
|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 23.1% | 22.7% | 18.5% | 8% |
| Nov 2025 | 23.9% | 24.3% | 23.9% | 19.5% | 8.4% |
| Dec 2025 | 27.7% | 23% | 22.6% | 18.5% | 8.2% |
| Jan 2026 | 23.7% | 24.9% | 23.7% | 19.3% | 8.3% |
| Feb 2026 | 23.8% | 24.7% | 23.8% | 19.4% | 8.4% |
| Mar 2026 | 24.9% | 20.7% | 24.9% | 20.4% | 9.1% |
| Apr 2026 | 32% | 21.7% | 21.4% | 17.4% | 7.5% |
| May 2026 | 33.8% | 18.7% | 22.5% | 18.3% | 6.7% |
| Jun 2026 | 33.7% | 18.8% | 22.5% | 18.3% | 6.7% |
| Jul 2026 | 39.7% | 17.8% | 21.6% | 14.4% | 6.4% |
| Aug 2026 | 36.5% | 20.2% | 19.8% | 16.2% | 7.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 8.1K | -18.2% | -3.1 points | |
| 2, moved from 3rd to 2nd | 20.2% | 4.5K | +0.45% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.8% | 4.4K | -18.5% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.2% | 3.6K | 0% | +1.8 points | |
| 5, held 5th | 7.2% | 1.6K | 0% | +0.8 points |
36.5%
Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
2.
Innovid20.2%
Moved from 3rd to 2nd. 4.5K estimated branded searches, +0.45% vs prior month. Share +2.3 points.
3.
Celtra19.8%
Moved from 2nd to 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
16.2%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.8 points.
7.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between Smartly.io and its closest rivals
How has branded search demand for Smartly.io changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smartly.io worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide decreased from 8% to 7.2%.
- Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide peaked at 9.1% in March 2026 and was lowest at 6.4% in July 2026.
How did search popularity change for ad creative automation platforms worldwide in August 2026?
5 changes

In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.

In August 2026, Bannerflow gained estimated Share of Search among ad creative automation platforms worldwide, from 14.4% to 16.2%.

In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%.

In August 2026, Flashtalking lost estimated Share of Search among ad creative automation platforms worldwide, from 39.7% to 36.5%.

In August 2026, Celtra lost estimated Share of Search among ad creative automation platforms worldwide, from 21.6% to 19.8%.
How is Smartly.io measured?
Brandwave collects information about searches that people make online using Smartly.io’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smartly.io
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Is Smartly.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.