Celtra vs Smartly.io:Which is more popular by branded search?
In August 2026, Celtra had more branded searches than Smartly.io among ad creative automation platforms worldwide. Celtra was estimated to have 4.4K branded searches compared to Smartly.io’s 1.6K, and held a 19.8% Share of Search versus Smartly.io’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Celtra or Smartly.io?
Compare the platforms that produce ad creative at scale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Celtra, Smartly.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Flashtalking | Innovid | Celtra | Bannerflow | Smartly.io |
|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 23.1% | 22.7% | 18.5% | 8% |
| Nov 2025 | 23.9% | 24.3% | 23.9% | 19.5% | 8.4% |
| Dec 2025 | 27.7% | 23% | 22.6% | 18.5% | 8.2% |
| Jan 2026 | 23.7% | 24.9% | 23.7% | 19.3% | 8.3% |
| Feb 2026 | 23.8% | 24.7% | 23.8% | 19.4% | 8.4% |
| Mar 2026 | 24.9% | 20.7% | 24.9% | 20.4% | 9.1% |
| Apr 2026 | 32% | 21.7% | 21.4% | 17.4% | 7.5% |
| May 2026 | 33.8% | 18.7% | 22.5% | 18.3% | 6.7% |
| Jun 2026 | 33.7% | 18.8% | 22.5% | 18.3% | 6.7% |
| Jul 2026 | 39.7% | 17.8% | 21.6% | 14.4% | 6.4% |
| Aug 2026 | 36.5% | 20.2% | 19.8% | 16.2% | 7.2% |
| Sep 2026 | — | — | — | — | — |
How has the Celtra and Smartly.io comparison changed over the last 12 months?
3 findings
- Celtra was ahead of Smartly.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celtra’s estimated Share of Search among ad creative automation platforms worldwide moved from 22.7% to 19.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide moved from 8% to 7.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for ad creative automation platforms worldwide in August 2026?
3 changes
In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.
In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%.
In August 2026, Celtra lost estimated Share of Search among ad creative automation platforms worldwide, from 21.6% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Celtra’s and Smartly.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celtra
1 branded search term
- celtra
Smartly.io
1 branded search term
- smartly.io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.