Brandwave

How popular isLuma?

In September 2026, people searched for Luma by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 1.3% of all global event management platform searches, placing Luma third out of six platforms. When we asked both ChatGPT and Google AI Overviews about event management platforms, Luma appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Luma is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. EventbriteShare of searches 89.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CventShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. LumaShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. WhovaShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SwoogoShare of searches 0.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top event management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luma is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cvent1st
  2. Eventbrite2nd
  3. Whova3rd
  4. Bizzabo4th
  5. Luma5th
  6. Swoogo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eventbrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizzabo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swoogo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about event management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which event management platforms compete with Luma?

Luma against event management platforms worldwide, by month

Share of searches by month for Eventbrite, Cvent, Luma. The figures are in the table below the chart.

View monthly share of searches table
MonthEventbriteCventLumaWhovaSwoogoBizzabo
Oct 202592.6%4.6%0.61%1.4%0.42%0.41%
Nov 202592.5%4.6%0.75%1.4%0.41%0.41%
Dec 202592.9%4.6%0.75%0.92%0.42%0.41%
Jan 202690%6.7%0.89%1.3%0.61%0.49%
Feb 202690.9%5.5%1.1%1.3%0.61%0.49%
Mar 202691%5.5%0.9%1.6%0.5%0.4%
Apr 202692.1%4.6%1.1%1.4%0.51%0.41%
May 202692.1%4.6%1.1%1.4%0.41%0.41%
Jun 202692.2%4.6%1.1%1.4%0.41%0.33%
Jul 202690%6.7%1.1%1.3%0.5%0.4%
Aug 202691.2%5.5%1.4%1.1%0.5%0.33%
Sep 202689.7%6.7%1.3%1.3%0.6%0.4%

  1. 1.Eventbrite

    89.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Cvent

    6.7%

    Held 2nd. 90.7K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Luma

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Whova

    1.3%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Swoogo

    0.6%

    Held 5th. 8.2K estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  6. 6.Bizzabo

    0.4%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare popularity between Luma and its closest rivals

Every comparison with Luma

8 comparisons

How has branded search demand for Luma changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Luma worldwide rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Luma’s share of searches among event management platforms worldwide increased from 0.61% to 1.3%.
  • Across the 12 months ending September 2026, Luma rose from 4th to 3rd among event management platforms worldwide.

How did search popularity change for event management platforms worldwide in September 2026?

5 changes

  1. In September 2026, Cvent gained share of searches among event management platforms worldwide, from 5.5% to 6.7%.

  2. In September 2026, Eventbrite lost share of searches among event management platforms worldwide, from 91.2% to 89.7%.

  3. Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Bizzabo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Luma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Luma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • luma events

Do you work for Luma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Luma compete?

Luma is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Event marketing platforms3rd of 91.3%Show ranking
Event management platforms3rd of 61.3%Shown above
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Is Luma your brand?

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