Brandwave

EventMobi vs Luma:Which is more popular?

In September 2026, Luma had more branded searches than EventMobi among event marketing platforms worldwide. Luma had about 18,100 branded searches, while EventMobi had 3,600. Luma made up 1.3% of all event marketing platform searches we track, and EventMobi accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about event marketing platforms, Luma appeared in two of the five answers and EventMobi in none.

Among event marketing platforms worldwide in September 2026

Who do people search for more?

Luma, about 5 searches for every 1 for EventMobi

Luma 18.1K searchesEventMobi 3.6K searches

Who does AI mention more?

Luma, mentioned in 2 of 5 answers, EventMobi in 0

Luma in 2 of 5EventMobi in 0 of 5

Who does AI recommend more?

Luma, the only one of the two named

Luma first in 2EventMobi never named

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Top event marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. EventMobi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bizzabo1st
  2. Cvent2nd
  3. Eventbrite3rd
  4. Splash4th
  5. Whova5th
  6. Luma6th
  7. Swoogo7th
  8. EventMobi–
  9. Eventtia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about event marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is EventMobi or Luma more popular in search?

This chart shows how often people search Google for EventMobi and Luma by name. Each line represents a brand's share of searches for all nine event marketing platforms we track, month by month, from English-language searches worldwide.

EventMobi and Luma among event marketing platforms worldwide, by month

Share of searches by month for Luma, EventMobi. The figures are in the table below the chart.

View monthly share of searches table
MonthEventbriteCventLumaWhovaSwoogoBizzaboEventMobiEventtiaSplash
Oct 202592.2%4.6%0.61%1.4%0.41%0.41%0.18%0.15%0.07%
Nov 202592.1%4.6%0.74%1.4%0.41%0.41%0.18%0.15%0.06%
Dec 202592.6%4.6%0.75%0.92%0.42%0.41%0.14%0.1%0.08%
Jan 202689.6%6.7%0.89%1.3%0.61%0.48%0.21%0.12%0.1%
Feb 202690.5%5.5%1.1%1.3%0.61%0.49%0.27%0.12%0.07%
Mar 202690.7%5.5%0.89%1.6%0.5%0.4%0.22%0.12%0.08%
Apr 202691.7%4.5%1.1%1.4%0.5%0.4%0.22%0.1%0.08%
May 202691.8%4.6%1.1%1.4%0.41%0.4%0.18%0.08%0.08%
Jun 202691.9%4.5%1.1%1.4%0.41%0.33%0.18%0.08%0.08%
Jul 202689.6%6.7%1.1%1.3%0.49%0.4%0.21%0.1%0.12%
Aug 202690.8%5.5%1.3%1.1%0.5%0.33%0.22%0.12%0.1%
Sep 202689.2%6.6%1.3%1.3%0.6%0.39%0.26%0.14%0.1%

How has the EventMobi and Luma comparison changed over the last 12 months?

3 findings
  • Luma was ahead of EventMobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EventMobi’s share of searches among event marketing platforms worldwide moved from 0.18% to 0.26%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for event marketing platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EventMobi’s and Luma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EventMobi

1 branded search term

  • eventmobi

Luma

1 branded search term

  • luma events

How the Brand Demand Index is measured

Other head-to-heads among event marketing platforms

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