Brandwave

How popular isLuma?

In September 2026, people searched for Luma by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 1.3% of all global event marketing platform searches, placing Luma third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about event marketing platforms, Luma appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Luma is the third most searched of 9 competitors and the sixth most recommended in AI answers.

  1. EventbriteShare of searches 89.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. CventShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LumaShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. WhovaShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SwoogoShare of searches 0.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top event marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luma is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bizzabo1st
  2. Cvent2nd
  3. Eventbrite3rd
  4. Splash4th
  5. Whova5th
  6. Luma6th
  7. Swoogo7th
  8. EventMobi–
  9. Eventtia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about event marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which event marketing platforms compete with Luma?

Luma against event marketing platforms worldwide, by month

Share of searches by month for Eventbrite, Cvent, Luma. The figures are in the table below the chart.

View monthly share of searches table
MonthEventbriteCventLumaWhovaSwoogoBizzaboEventMobiEventtiaSplash
Oct 202592.2%4.6%0.61%1.4%0.41%0.41%0.18%0.15%0.07%
Nov 202592.1%4.6%0.74%1.4%0.41%0.41%0.18%0.15%0.06%
Dec 202592.6%4.6%0.75%0.92%0.42%0.41%0.14%0.1%0.08%
Jan 202689.6%6.7%0.89%1.3%0.61%0.48%0.21%0.12%0.1%
Feb 202690.5%5.5%1.1%1.3%0.61%0.49%0.27%0.12%0.07%
Mar 202690.7%5.5%0.89%1.6%0.5%0.4%0.22%0.12%0.08%
Apr 202691.7%4.5%1.1%1.4%0.5%0.4%0.22%0.1%0.08%
May 202691.8%4.6%1.1%1.4%0.41%0.4%0.18%0.08%0.08%
Jun 202691.9%4.5%1.1%1.4%0.41%0.33%0.18%0.08%0.08%
Jul 202689.6%6.7%1.1%1.3%0.49%0.4%0.21%0.1%0.12%
Aug 202690.8%5.5%1.3%1.1%0.5%0.33%0.22%0.12%0.1%
Sep 202689.2%6.6%1.3%1.3%0.6%0.39%0.26%0.14%0.1%

  1. 1.Eventbrite

    89.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Cvent

    6.6%

    Held 2nd. 90.7K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  3. 3.Luma

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Whova

    1.3%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Swoogo

    0.6%

    Held 5th. 8.2K estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  6. 6.Bizzabo

    0.39%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  7. 7.EventMobi

    0.26%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  8. 8.Eventtia

    0.14%

    Held 8th. 1.9K estimated branded searches, +18.6% vs prior month. Share 0 points.

  9. 9.Splash

    0.1%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Luma and its closest rivals

Every comparison with Luma

8 comparisons

How has branded search demand for Luma changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Luma worldwide rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide increased from 0.61% to 1.3%.
  • Across the 12 months ending September 2026, Luma rose from 4th to 3rd among event marketing platforms worldwide.

How did search popularity change for event marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Cvent gained share of searches among event marketing platforms worldwide, from 5.5% to 6.6%.

  2. In September 2026, Eventbrite lost share of searches among event marketing platforms worldwide, from 90.8% to 89.2%.

  3. Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Eventtia worldwide fell 34.4% over 12 measured months, from 2.9K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Bizzabo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Luma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Luma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • luma events

Do you work for Luma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Luma compete?

Luma is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Event marketing platforms3rd of 91.3%Shown above
Event management platforms3rd of 61.3%Show ranking
Creator with pink hair and a pink jacket

Is Luma your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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