Cvent vs Luma:Which is more popular?
In September 2026, Cvent had more branded searches than Luma among event marketing platforms worldwide. Cvent had about 90,700 branded searches, while Luma had 18,100. Cvent made up 6.6% of all event marketing platform searches we track, and Luma accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about event marketing platforms, Cvent appeared in all five answers and Luma in two. Cvent was mentioned before Luma in every answer.
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Top event marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cvent appeared in all five answers. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cvent was listed before Luma in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about event marketing platforms
5 answers
Asked ChatGPT
“Which event marketing platform should I use?”
Asked ChatGPT
“What are the best event marketing platforms?”
Asked ChatGPT
“What's the best event marketing platform for b2b events?”
Searched Google, AI Overview
“event marketing platforms”
Searched Google, AI Overview
“b2b event software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cvent or Luma more popular in search?
This chart shows how often people search Google for Cvent and Luma by name. Each line represents a brand's share of searches for all nine event marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Cvent, Luma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eventbrite | Cvent | Luma | Whova | Swoogo | Bizzabo | EventMobi | Eventtia | Splash |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 4.6% | 0.61% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.07% |
| Nov 2025 | 92.1% | 4.6% | 0.74% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.06% |
| Dec 2025 | 92.6% | 4.6% | 0.75% | 0.92% | 0.42% | 0.41% | 0.14% | 0.1% | 0.08% |
| Jan 2026 | 89.6% | 6.7% | 0.89% | 1.3% | 0.61% | 0.48% | 0.21% | 0.12% | 0.1% |
| Feb 2026 | 90.5% | 5.5% | 1.1% | 1.3% | 0.61% | 0.49% | 0.27% | 0.12% | 0.07% |
| Mar 2026 | 90.7% | 5.5% | 0.89% | 1.6% | 0.5% | 0.4% | 0.22% | 0.12% | 0.08% |
| Apr 2026 | 91.7% | 4.5% | 1.1% | 1.4% | 0.5% | 0.4% | 0.22% | 0.1% | 0.08% |
| May 2026 | 91.8% | 4.6% | 1.1% | 1.4% | 0.41% | 0.4% | 0.18% | 0.08% | 0.08% |
| Jun 2026 | 91.9% | 4.5% | 1.1% | 1.4% | 0.41% | 0.33% | 0.18% | 0.08% | 0.08% |
| Jul 2026 | 89.6% | 6.7% | 1.1% | 1.3% | 0.49% | 0.4% | 0.21% | 0.1% | 0.12% |
| Aug 2026 | 90.8% | 5.5% | 1.3% | 1.1% | 0.5% | 0.33% | 0.22% | 0.12% | 0.1% |
| Sep 2026 | 89.2% | 6.6% | 1.3% | 1.3% | 0.6% | 0.39% | 0.26% | 0.14% | 0.1% |
How has the Cvent and Luma comparison changed over the last 12 months?
3 findings
- Cvent was ahead of Luma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cvent’s share of searches among event marketing platforms worldwide moved from 4.6% to 6.6%, and its estimated monthly branded searches moved from 90.9K to 90.7K.
- Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for event marketing platforms worldwide in September 2026?
2 changes
In September 2026, Cvent gained share of searches among event marketing platforms worldwide, from 5.5% to 6.6%.
Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cvent’s and Luma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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